7 Image Optimization tips from Google in 2023

A picture is believed to be about a thousand words. An image might be even more valuable especially when it comes to local search and bringing online traffic to your doors. If Google My Business image optimization isn't given priority as part of any local marketing plan, it may be considered as seriously undermining local visibility and conversion actions. Let's discuss the seven suggestions for how to make the most of each of the Google My Business images.

Table of Content:
Textually Beautify Your Product Images
Generating images for content creators can help you earn links
Sitemap Image Submission
Keyword Selection Advice
Use original images wherever possible
Give your cover photo some serious thinking
Observe and upkeep the photographs in your business profile

Textually Beautify Your Product Images

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In terms of SEO, it is generally not considered a good idea to represent text with an image. The rationale is straightforward: Google can read words, but reading photos requires more resources, and irrespective of how sophisticated it gets, we shouldn't trust that Google is correctly understanding whatever it sees in images. In contrast, including text in your product photos is frequently a smart move. The main justification for this is that text can play a role of a differentiator that attracts visitors to your website by providing information that cannot be expressed visually if your goal is to encourage clicks from those who may end up purchasing your product.

Some of the illustrations include pricing details by assuming that this can be easily updated by either replacing or constantly producing the images, any aspect of the product's unique selling proposition that cannot be inferred just from having a glance at it, for any unique offers or discounts connected to the product,  For relevant content, the text directs the reader's attention to the topic and its applicability or any assurance of something on the page that's not obvious from the image alone.

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Generating images for content creators can help you earn links
Think about the various types of photos that are employed by content creators, especially the ones that must source their photographs to be considered. Producing visuals can be considered immensely helpful in this situation such as imaginative representations of statistics, Images mages that demonstrate actions that would require extensive text explanation to perform, showing pictures,  Images that graphically illustrate the key ideas in the writing Images that provide clarification. Keyword research becomes very crucial when creating this kind of content in your head.  Select your keywords wisely, and make sure that images are appropriately optimized to utilize them. The keywords that are selected should express user intent that is similar to what a content creator would be searching for, and that keyword should be picked up that isn't already competitively oversaturated with high-quality photographs.

Sitemap Image Submission
Users may directly inform Google about every image on the website using an image sitemap, and could also provide metadata to assist the search engines in better interpreting those photos. Make sure that CMS is configured to update the image sitemap automatically if you're using one. For instance,  the Advanced Image Sitemap plugin can be utilized while using WordPress. Examine to see if the e-commerce platform employs an image sitemap or has the photos included in the sitemap. For instance,  photographs have been incorporated by Shopify directly into the sitemap.

To construct an image sitemap, sitemaps.com could be utilized by the users. If this strategy is chosen, it's critical to update the image sitemap regularly because it won't be updated automatically whenever the store is updated.  Don't forget to submit the sitemap once it is live and if at all feasible, include a link to your image sitemap within your parent sitemap.

Keyword Selection Advice
People should consider the objectives slightly differently while selecting keywords for photos. The Keyword Planner's functionality is restricted as what people look for in core search might not always be identical to what they search for in Google Images. Simply pay attention to the criteria if you want to look for these items again on your own. There is a filter that typically states "Web Search" inside the menu bar along with sections like "Worldwide" and "Past 12 Months." To find the keywords popular for particular photos on Google Trends, switch this to "Image Search."
There isn't much to be gained from using Google Trends to find "evergreen" terms. In other words, users can't delve into any one specialty to find new chances, and the emphasis of the tools is on what is "topical" instead of what will last for just a long time.

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Use original images wherever possible
On the product pages, the majority of marketplace e-commerce websites use photos from the product's manufacturer. It makes sense especially when there is a sizable product library at hand.  Google rarely shows duplicate images in search results, which is a major concern. Even when no user needs more than a copy of an identical image, it often indexes them but does not typically display them.  The typical solution to this issue is to feature distinctive product photos on the product pages.

Give your cover photo some serious thinking
The cover image for the location may show up in Local Pack results and on your listing. If users haven't specified a cover photo, Google may help by picking one to display in its stead. If IIfthe covTheto has a logo, is blurry, or otherwise doesn't correspond to the guidelines of Google, it may be changed even if the users have already posted it. Pick a cover photo that would be appealing, clean, and crisp. This is a fantastic location to display the outside of the building. Use the suggested size of 1332 x 750, but also check that the cover photo size looks good when reduced to a square image.

Observe and upkeep the photographs in your business profile
Whenever a search engine presents results, its ultimate goal is to give the user the best response to their question. Therefore, the supplementary photographs and company cover photos you've provided must be crucial that the supplementary photographs and company cover photos you've provided be just as current as they were when you initially uploaded them.
 All new images should be replaced by the out-of-date ones on the Business Profile if, for instance,  refurbishing the interior of your office, decorating your front for the holidays, or replacing the front is often done. Search engine optimization of your e-commerce photographs can increase traffic and sales.