The popularity of digital marketing has grown with leaps and bounds in India because of its high potential to sell products and services to a larger audience at cheap costs. One of the major advantages of digital marketing is its ability to target audience and promotion of products to only those people who wish to purchase it or have an interest in it. To top it all off, since the Covid-19 crisis rocked the world, digital marketing has been used by firms large and small since it has shown to be one of the most successful ways to run marketing campaigns even while their consumers are stranded at home. There are many jobs that are available for you if you are an expert at digital marketing. Here we have provided details of digital marketing as a career choice.
Table Of Content
Digital Marketing Career Opportunities
Manager of Digital Marketing
Search Engine Optimizer
Social Media Marketer
Content Marketer
Email Marketer
SEM
AR-VR Content Creator
SEO Expert for Voice Assistants
Production of videos for newer social media platforms
Automation Specialist
Paid Media Expert
Digital Marketing Career Opportunities
We have compiled a list of significant sectors that offer employment prospects in the field of digital marketing, as well as some areas that will generate new work chances in the following decade: (It's worth mentioning that practically every employment provides the title of Executive, Associate, Manager, and Head/VP (depending on basic to higher-level tasks).Download these FREE Ebooks:
1. Introduction to Digital Marketing
2. Website Planning and Creation
Manager of Digital Marketing
Digital marketing managers plan and execute a brand's whole digital presence. They use every digital marketing channel to advertise a company's products or services, with the primary objective of generating sales as cheaply as possible. As a digital marketing manager, you should have at least 5 years of experience and the required credentials to back up your knowledge. The primary tasks of a digital marketing manager include overseeing the marketing team and reporting to the company's head or VP of digital marketing.Search Engine Optimizer
Search Engine Optimization is the process of increasing the visibility of a website or a web page in search engine results. Anyone involved in SEO must analyze, examine, and optimize websites utilizing organic SEO strategies. In order to increase website traffic, it is also necessary to create content that contains powerful keywords. Because search engine algorithms are modified on a regular basis, one must keep an eye out for the newest trends and news on what changes the search engines are doing. This Online SEO Course will teach you all you need to know about SEO.
Click here to buy a course on Digital Marketing- Digital Marketing Specialization Course
Social Media Marketer
As the name suggests, social media marketing is all about maintaining a company's presence on social networks such as Facebook, Instagram, Twitter, Linkedin, and Pinterest. Social Media Marketing Specialists may also create and implement a company's whole social media strategy. Paid advertising on sites like Facebook and Instagram is also required to produce more leads that can eventually convert into actual consumers. Social media marketers are responsible for developing a social media strategy, generating material in accordance with it, uploading it, and monitoring important metrics such as reach, impressions, and follower engagement.
Content Marketer
As the title indicates, content is an important aspect of this career. The process of developing material for the internet world is known as content marketing. This may be accomplished through the use of blog posts, videos, email newsletters, social media material, and so on. The primary goal of a content marketer is to develop valuable material and distribute it through appropriate channels in order to maintain and attract an audience and grow website traffic. As a content marketer, you must manage a blog, build drip marketing, copywriting, guest blogging, PR, and video creation.
Email Marketer
Email marketing has been around for a long time, and it is still one of the most effective marketing tactics available. According to statistics, email marketing has a return on investment (ROI) of $42 for every $1 invested, which is a larger return than any other kind of marketing, digital or otherwise. The medium is rapid, easy to use, and inexpensive, making it a valuable tool for businesses to engage with customers. As an Email marketer one has to focus on building an email list, creating personal and customizable emails tailored to customer interests, and nurturing leads through written communication.
SEM
Search Engine Marketing Specialists are in charge of sponsored advertisements on all search engines and display networks. If statistics don't scare you and you have strong analytical abilities, search engine marketing might be a good fit for you. A Search Engine Marketing Specialist plans Ad campaigns, targeting, budgeting, and bidding to ensure that advertising reaches the correct individuals. They create interesting ad copy that entices visitors to interact with the ads. They also keep track of performance and make modifications as needed. Learning Google Ads is the greatest method to get started in search engine marketing.
AR-VR Content Creator
Augmented reality uses the camera of a smartphone to add digital features to a live scene. Virtual reality provides a truly immersive experience that isolates the virtual world from the physical world. AR and VR will be swiftly used for marketing purposes. As a result, marketers must be prepared to generate content for AR and VR. These abilities will enable them to get a head start on employing a technology that promises to make it very easy to influence customer opinions.
SEO Expert for Voice Assistants
Voice Assistants are becoming increasingly popular, and their use will only grow in the future. Google Assistant, Alexa, Cortana, and Bixby all have extensive capabilities. If a consumer searches for a product or service utilizing these assistants, it is critical that your company be recommended. This is where the "SEO specialist for Voice Assistants" position comes in. Their mission is made harder by the fact that they only have one slot to compete for the top spot. Only if a company ranks high in search engines will voice assistants pick it up and notify people about it.
Production of videos for newer social media platforms
Video production and marketing have swiftly risen to the top of the priority list for every marketing plan. Every business promotes video content because it rapidly captures the attention of users. It is no longer just a source of amusement, but also a potent instrument for marketing and lead generation, particularly on social media platforms. As new social media channels emerge, such as TikTok, companies must be prepared to attract customers on these platforms. These businesses will require Video Producers who can create interesting content on emerging platforms. If you have these abilities, they will be extremely important in the following decade.
Automation Specialist
Digital marketing automation is the use of software and artificial intelligence to automate digital marketing tasks. Many businesses will automate repetitive processes like email marketing, social media marketing, and even ad campaigns. This allows them to be more productive while also providing a more tailored experience for their clients. As marketing automation technology advances, digital marketers who are adept in these duties will earn a premium salary.
Paid Media Expert
A paid media professional is in charge of driving visitors to your website through online advertising on platforms such as Facebook, Instagram, and Google. As a paid media professional, you need to be able to think creatively as well as analytically. They must be fast to recognize which platforms are optimal for reaching their target audience and innovative with their media purchasing abilities in order to maximize input for maximum output. 60% of marketing expenditures will be committed to digital spending, implying that every digital team will require a paid media professional. As a result, sponsored media will undoubtedly be thriving digital marketing employment in 2022.
So, among the numerous SEO categories are:
On-page SEO
SEO for content
Off-Page SEO
Local SEO
Mobile SEO
eCommerce SEO
How can I get started with digital marketing?
- Build your own website.
- Select one digital marketing channel to concentrate on.
- Learn more about the digital marketing channel you've chosen.
- Apply what you've learned.
- Get acquainted with free digital marketing tools.
- Apply for a marketing job.