Customer Relationship Management (CRM)

CRM is to build positive experiences with customers to keep them coming back so that a company can create a growing base of returning customers.

Benefits of CRM

A CRM system helps businesses organise and centralise their information on customers, allowing for easier access and customer support.

Types of CRM

Sales CRM: to drive sales and increase the pipeline of new customers and prospects.

Service CRM

Integrated dedicated customer service support with sales and marketing.

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