Advanced SEO refers to a set of techniques that require a deep understanding of SEO, Search engine algorithms & marketing technology.
Your content's time to value should be short. Short time to value lets your users get what they are looking for as quick as possible.
Good Internal linking from one page on your site to other pages on your site helps search engines better understand your content & site structure.
A/B testing not only lead to better SEO performance but it can also helps you achieve other goals like increased conversions ,leads or sessions durations.
Getting featured snippets (a short summary of a website 's content that appears in Google search results) is another way to maximize your SERP real estate & ensure you are getting as much organic traffic to your content.