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Advertising was expected to become even more personalized through the use of artificial intelligence.
Video content was predicted to continue dominating the advertising landscape.
As voice-activated devices became more prevalent, optimizing advertising content for voice search was projected to become crucial.
With increasing consumer awareness and demands for ethical practices, brands were likely to emphasize sustainability and social responsibility in their advertising campaigns.
AR and VR technologies were anticipated to play a larger role in advertising, offering immersive and interactive experiences.