Augmented reality (AR) is the real-time use of information in the form of text, graphics, audio, and other virtual enhancements integrated with real-world objects. It is this real-world element that differentiates AR from virtual reality. Augmented reality (AR) integrates and adds value to the user's interaction with the real world, versus a simulation. Augmented reality (AR) is also the integration of digital information with the user’s environment in real-time. In 2021 AR market revenue was approximately 12.45 Billion, By the year 2022 this number had increased by 16.58 Billion.
Source: Safalta
As of the year 2023 AR market revenue was 21.07 Billion. By the end of 2027 AR market revenue is expected to be 39.81 billion. In 2019 there were approximately 0.44 Billion AR user active devices. By the end of 2021, this number almost doubled to 0.81 Billion. As of 2023, there were 1.4 Billion AR user active devices, and the figure is expected to increase to 17.3 Billion by the end of 2024Want to Make your Career In Digital Sector Kindly Chat With our counselors to Click Below :-
Table Of Contents:-
1:- About Augmented Reality
2:- Example Of Augmented Reality
3:- Uses Of Augmented Reality
About Augmented Reality:- Amid the rise of data collection and analysis, augmented reality’s primary goals is to focus on specific features of the physical world, increase understanding of those features, and derive smart and accessible insight that can be applied to real-world applications.
Such big data can help inform companies’ decision-making and gain insight into user’s spending habits & others, augmented reality (AR) delivers visual elements, sound, and other information to the user through a device like a smartphone or smart glasses.
This information is overlaid onto the device to create an interwoven experience where digital information alters the user's perception of the real world.
The overlaid information can be added to an environment or mask part of the natural environment, augmented reality continues to develop and become more pervasive among a wide range of applications.
Since its conception, marketers and technology firms have had to battle the perception that augmented reality is little more than a marketing tool.
However, there is evidence that consumers are beginning to drive tangible benefits from this technology and expect it as part of their purchasing process.AR technology has a wide range of applications, including entertainment, education, medicine, marketing, and manufacturing.
In the entertainment industry, AR is used in video games, sports broadcasts, and theme park attractions.
In education, AR is used to create interactive and immersive learning experiences.
In the medical industry, AR is used for training, surgical planning, and patient education.
In marketing, AR is used to create engaging and interactive advertisements.
In manufacturing, AR is used for product design, assembly, and quality control.
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Example Of Augmented Reality:- Some early adopters in the retail sector have developed AR technology designs to enhance consumer experience & develop more catalog apps of stores, where the consumer can see more products that would look different in different environments.
For example, suppose a consumer buying a furniture shopper points a camera to the appropriate room, and the product will appear in the foreground.
AR benefits also extend to health care services.
Also, AR can play a big role through AR app users can use 3D highly detailed images of different body systems when users have their mobile device over the target images.
Through AR we get a proper learning tool for medical training institutes.
AR benefits also extend to beauty cosmetics products and sale services.
for example, we took the beauty brand L’OREAL where we can see AR using methods.
L’oreal modi face experience paved the way for future augmented reality experiences by allowing users not only to preview makeup shades on photos & videos of themselves but also cultivate a complete look using product availability for purchasing.
Instead of trying on other makeup products for example lipstick, eye shader, foundation & more the app took the guesswork out of which shades look good on the user's skin tone in the user's budget & latest product through Augmented reality.
AR benefits also extend to animation entertainment services for a powerful example we can take an animated character that is POKEMON in that the concept is very simple and allows users to catch Pokemon by their superimposing images of the creature within the real world.
This structure led to Pokemon Go forums and communities to track rare Pokemon and encouraged trades between users to catch them all.
To say this augmented reality game has been a huge success is a vast understatement.
Uses Of Augmented Reality:-
Medical Training:- AR tech holds the potential to boost the depth and effectiveness of medical training in many areas.
Students at the Cleveland Clinic at Case Western Reserve University, for example, will now learn anatomy utilizing an AR headset allowing them to delve into the human body in an interactive 3D format.
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Retail Sector:- In today's physical retail environment, shoppers are using their smartphones more than ever to compare prices or look up additional information on products they're browsing.
World-famous motorcycle brand Harley Davidson is one great instance of a brand making the most of this trend, by developing an AR app that shoppers can use in-store.
Users can view a motorcycle they might be interested in buying in the showroom, and customize it using the app to see which colors and features they might like.
Design & Modelling:- From interior design to construction and architecture, AR helps professionals visualize their final product during creative design Urban planners can even model how entire city layouts might look using AR headset visualisation.
Any design or modeling jobs that involve spatial relationships are a perfect use case for AR tech.
The use of headsets enables architects, engineers, and design professionals to step directly into their buildings and spaces to see how their designs might look, and even make virtual on-the-spot changes.
Travel & Tourism:- Technology has gone a long way towards advancing the tourism industry in recent years, from review sites like Trip Advisor to informative websites like Lonely Planet.
But AR presents a huge opportunity for travel brands and agents to give potential tourists an even more immersive experience before they travel.
Imagine taking a virtual walkabout America on AR glasses before a booking ticket to Chicago or a stroll around Chicago to see what museum, or cafe you like to visit.
AR makes promises to sell trips, travel, and vacations the whole lot easier in the future.
AR In Education:- While technology like tablets has become widespread in many schools and classrooms, teachers and educators are now ramping up students' learning experience with AR. The Aurasma app, for example, is already being used in classrooms so that students can view their classes via a smartphone or tablet for a more rich learning environment. Students learning about astronomy might see a full map of the solar system, or those in a music class might be able to see musical notes in real-time as they learn to play an instrument.
Field Service:- Whether it's something as small as an air conditioner, or as large as a wind turbine, everyday field service technicians get dispatched to repair a piece of mission-critical equipment that needs to get up and running as soon as possible. Today, these technicians can arrive on-site with AR glasses or headsets and view whatever they're repairing to more quickly diagnose - and fix - the problem.
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Entertainment Properties:- Harry Potter is immensely successful because readers of the books and watchers of the movies feel like they know the characters, and are hungry for additional content.
Entertainment brands are now seeing AR as a great marketing opportunity to build deeper bonds between their characters and audience.
Public Safety:- In the event of an emergency today, people will immediately reach for their smartphone to find out what's going on, where to go, and whether their loved ones are safe. Moreover, first responders arrive on the scene of a fire or earthquake trying to figure out who needs help, and the best way to get them to safety. AR is showing promise in solving both pieces of the public safety puzzle. First responders wearing AR glasses can be alerted to danger areas, and show in real-time individuals that they need assistance while still being aware of their surroundings.
Source: Safalta
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From different ways of researching and analysing, most of the data and information convince me that AR technology is applicable not only to the architecture industry, but also sectors relating to architecture and design such as construction and visualisation. With AR being rather new and innovative in every aspect, I have done general research on AR technology. This has allowed me to collect more information about AR before focusing on my aims and objectives. Simultaneously, these researches also help support my studio projects as I get to know what AR can achieve in every aspect.
