Source: Safalta
Both Facebook and Instagram are created by Meta. And at last, Youtube is also a social media platform where creators create videos and shorts and publish them in public and the audience as viewers see it for the sake of entertainment but when you watch a video you may see some videos before the main video of 15 seconds and unskippable or 2 minutes but skippable so what are these video, these videos are youtube ads. Yes, and these ads are published to get traffic on their website and they promote their products in this process. But you can only able to see these ads on large YouTube channels that have large traffic, a large number of subscribers, or a large number of views on their video because the advertiser who wants to promote his/her products pays a charge to the publisher. After all, the advertiser directly uses the traffic of the publisher which he creates with his hard work so this is the short brief of YouTube ads. Now talk about some statistics and analytics of YouTube ads and their linkage with digital marketing:- The current downloaders of YouTube apps reached 100 billion this year which shows that almost all smartphones have YouTube.
- Each month 2.5 billion people use YouTube daily.
- A global advertising revenue of $31.5 billion was generated by YouTube in 2023.
- A paid YouTube mobile ad can draw the attention of people 84% more than a T.V. advertisement.
- 30% of B2C marketers use YouTube for social media marketing.
- 98% of B2C marketers said that YouTube marketing is the best and most effective for digital marketing of their products.
Table of Content
1. Understanding YouTube Ads
- Types of YouTube Ads
- Skippable in-stream ads
- Non-skippable in-stream ads
- Video discovery ads
- Bumper ads
- Outstream ads
2. Setting Up Your YouTube Ad Campaign
- Creating a Google Ads account
- Linking your YouTube channel
- Setting campaign objectives
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3. Targeting Your Audience
- Understanding YouTube’s audience targeting options
- Demographics
- Interests
- Keywords
- Placements
- Creating custom audiences
- Tips for effective audience targeting
4. Crafting Compelling Ad Content
- Best practices for video production
- Length and format
- Visual and audio quality
- Branding
5. Budgeting and Bidding Strategies
- Understanding YouTube ad costs
- Cost per view (CPV)
- Cost per thousand impressions (CPM)
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1. Understanding Youtube ads
Types of YouTube ads- Skippable In-stream ads: These are the type of ads that play before and during the video and can be skipped in 5 seconds.
- Non-skippable In-stream ads: These are the type of ads that cannot be skipped and viewers have to see full ads without skipping.
- Video Discovery ads: Video discovery ads, are a type of YouTube advertisement that appears in places where users search for content. These can be shown on the YouTube home page or in search results.
- Bumper ads: These are short ( six seconds) and unskippable ads that are mostly used by brands for brand awareness.
- Outstream ads: These are those ads that play on websites or apps other than YouTube videos, home pages, or search pages.
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2. Setting up your YouTube ad campaign
- Creating a Google Ads account: First of all, create an account on Google Ads or sign up for a Google account.
- Linking your YouTube channel: To link your YouTube channel with Google ads, go to setup and click on linking accounts, select YouTube enter your YouTube details, and verify ownership, now, your YouTube account is linked with Google ads.
- Setting campaign objectives: Now set some campaign objectives like what your objective behind running the ad like you want lead generation, traffic creation, or brand awareness, and what type of conversion you want like purchasing goods, downloading a game, or filling out the form.
3. Targeting your audience
To target your audience first you should match your audience with the products that you want to advertise because every person has their unique interests, fashion, behavior, demographics, location, culture, etc. If your product's ad reaches such a person who has no interest in it or it is different for him because of his location, culture, etc. he/she just ignores the ad. For example: If you are a boy, and you see an ad on YouTube about a saree it is not of your use and you ignore it or if you are a girl, and you see an ad for a coat-pant you also ignore it, so you must redefine audience taste and interest. You can also make a custom audience for each of your products but before that do proper research.4. Crafting Attractive Ad Content
While creating appealing, and compelling ad content we should check its length and format. its length and format should be limited because a long ad seems to be boring for the viewer and they may ignore it. its format should be formal and attractive to the viewer. Its video and audio quality should be clear because if they can't hear or see the ads properly then your ads would be believed to be useless and your ad can't deliver the message which you want to convey to the audience. Your ad should be promotional and always advertise something that is in the favour of the audience and promote your brand, In other words, it should be related to brand awareness.Elevate your skills Advanced Certification in Digital Marketing Online Program: Clicks Here to Enroll Now