The Top Best 30 Social Media Influencers Worldwide

Media Solution Initiative Published by: Samyak Jain Updated Tue, 20 Aug 2024 11:18 AM IST

Highlights

An influencer is a social media personality who convinces their audience to purchase any things like product or services they promote. 

Source: Safalta

In the digital age, social media influencers have turned out to be effective voices, shaping tendencies and influencing thousands and thousands of followers worldwide. These influencers come from diverse backgrounds, which include fashion, splendor, fitness, generation, and extra. The different influencers use different social media platforms like Instagram, YouTube, TikTok, and Twitter to connect with their audience over the internet.


What Is a Social Media Influencer? 

An influencer is a social media personality who convinces their audience to purchase things like products or services they promote. Their social post will have a good blend of personal branding and promotion. content creation. Top Influencers create content and share regularly over social media platforms to build a relationship with their followers.

By regularly engaging with their audience and offering insightful content, creators can often "influence" their followers to try a particular product. Brands partner with top influencers for the promotion of their product or service over the internet for a target audience or to build brand awareness among people unfamiliar with what they offer. According to the most recent statistics, the projected number of global social media users in 2023 is 4.89 billion, indicating a 6.5% rise from the previous year. 

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The daily tasks of an influencer are: 

  • Content creation 

  • Gaining publicity on social channels 

  • Scheduling content  

  • Brainstorming content ideas 

  • Collecting and analyzing feedback  

  • Engaging with followers to build a community  

  • Attending events 
     

Required skills for social media influencer 

  • Communication 

  • Writing 

  • Creativity 

  • Time management 

 

Different Types of Social Media Influencers  

  • Mega influencers: One million+ followers 

  • Macro influencers: 500,000 to one million 

  • Mid-tier influencers: 50,000 to 500,000 followers 

  • Micro-influencers: 10,000 to 50,000 followers 

  • Nano influencers: Zero to 10,000 followers 

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Which Social Media Platform Has the Biggest Audience for Influencers? 

Social media influencers mainly want to connect with the largest audience possible. The more people that see their content, the bigger their community will be. That’s why choosing the right influencer can have an impact on the growth of the business. 

 

The count of Monthly Active Users on the most famous Social Media Platform  :

  • YouTube: 2.5 billion active users. 

  • Instagram: 2 billion active users. 

  • TikTok: 1.2 billion active users. 

  • X: 541 million. 

 

The Top 30 Social Media Influencers Worldwide 

 

1. Kylie Jenner 

  Platform: 

TikTok, Instagram  

 Followers: 

300Million + follower 

   Niche: 

Fashion and beauty  

  Overview: 

Kylie Jenner belongs to the family of Kardashian-Jenner and has built an empire with her beauty brand, Kylie Cosmetics. Kylie shares fashion and beauty tips over Instagram and TikTok. 

 

2. Cristiano Ronaldo (A famous football player) 

 Platform: 

Twitter and Instagram, 

 Followers: 

500Million + followers 

 Niche: 

Sports 

 Overview:  

Cristiano Ronaldo dos Santos is an expert footballer who performs as an ahead for and captains both Saudi Pro League club Al Nassr and the Portugal countrywide crew and has more than 500 million followers over social media platforms. 

 

3. Kim Kardashian  

 Platform: 

Instagram, and Twitter 

 Followers: 

More than 300Milloon Followers 

  Niche: 

Fashion, Beauty 

  Overview:  

Kim Kardashian is a social media multi-millionaire acknowledged for her beauty and style manufacturers, in addition to her Truth TV show. Her posts regularly function her state-of-the-art commercial enterprise ventures, style, and circle of relatives life. 

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4. Virat Kohli  

 Platform: 

Instagramc,Twitter,and Facebook 

 Followers: 

250M + followers on Instagram 

 Niche: 

Sports  

 Overview:  

Virat Kohli is the former captain of the Indian cricket team, is not just a sports legend but also an iconic influencer and marketing genius.   

 

5. Huda Kattan  

 Platform: 

Instagram, YouTube 

 Followers: 

More than 50Million + followers 

  Niche: 

Beauty 

 Overview:  

Huda Kattan, founding father of Huda Beauty, stocks make-up tutorials, beauty guidelines, and product critiques. Her impact on the beauty enterprise is sizeable, together with her logo being a favorite among make-up lovers. 

 

6. Zach King  

 Platform: 

TikTok, Instagram 

 Followers: 

More than 60Million + follower 

 Niche: 

Magic, Entertainment 

 Overview:  

Zack King is understood for his “magic vines” short, smart videos that function as visible tricks and illusions. His content is both entertaining and creatively inspiring. 

 

7. Charli D'Amelio  

 Platform: 

TikTok, Instagram 

 Followers: 

More than 150Million followers on TikTok 

 Niche: 

Lifestyle 

 Overview:  

Charli D'Amelio became a TikTok sensation with her dance videos and has since expanded her influence to other platforms, sharing her daily life and collaborations with major brands. 

 

8. James Charles  

 Platform: 

YouTube, Instagram 

 Followers

25M+ 

 Niche: 

Beauty, Makeup 

 Overview:  

James Charles is a makeup artist and beauty influencer who shares tutorials, challenges, and collaborations with other beauty enthusiasts. He is known for his bold and creative makeup looks. 

 

9. Nikkie de Jager  

 Platform: 

YouTube, Instagram 

Followers: 

More than 15 million follower 

Niche: 

Beauty and Makeup 

Overview:  

Nikkie de Jager referred to as NikkieTutorials, shares make-up tutorials, product reviews, and personal testimonies. She is widely known for her makeup abilities and her advocacy for inclusivity in the beauty enterprise. 

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10. Addison Rae  

 Platform: 

TikTok, Instagram 

 Followers: 

100M+ (TikTok) 

 Niche: 

Dance, Lifestyle 

 Overview:  

Addison Rae rose to fame on TikTok with her dance videos and has since ventured into acting, music, and entrepreneurship, sharing her journey and lifestyle with her followers. 

 

11. Selena Gomez 

 Platform: 

YouTube, Instagram, Facebook, Twitter 

 Followers: 

400M+ (Instagram) 

 Niche: 

cosmetics and skincare venture, Rare Beauty 

 Overview:  

Selena Gomez is an American singer, actress, and producer known for her paintings in both the tune and enjoyment industries. 

 

12. Liza Koshy  

 Platform: 

YouTube, Instagram 

 Followers: 

18M+ (YouTube) 

 Niche: 

Comedy, Entertainment 

 Overview:  

Liza Koshy is a comedian and actress who creates humorous skits and vlogs. Her vibrant personality and relatable content have garnered a massive following. 

 

13. Emma Chamberlain  

 Platform: 

YouTube, Instagram 

Followers: 

12M+ (YouTube) 

 Niche: 

Lifestyle, Fashion 

Overview:  

Emma Chamberlain is a lifestyle influencer known for her candid and relatable vlogs, fashion tips, and coffee brands. She has redefined the vlogging genre with her unique editing style and authenticity. 

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14. Chiara Ferragni  

 Platform: 

Instagram, Blog 

 Followers: 

25M+ 

 Niche: 

Fashion, Lifestyle 

 Overview:  

Chiara Ferragni is an Italian fashion influencer and entrepreneur, known for her blog "The Blonde Salad" and her fashion line. She shares fashion tips, travel diaries, and family moments. 

 

15. Sommer Ray  

 Platform: 

Instagram, YouTube 

 Followers: 

25M+ 

 Niche: 

Fitness, Lifestyle 

 Overview:  

Sommer Ray is a fitness model and influencer who shares workout routines, lifestyle content, and motivational posts. Her influence extends to both fitness enthusiasts and the general audience. 

 

16. Lele Pons 

 Platform: 

YouTube, Instagram 

 Followers: 

45M+ (Instagram) 

 Niche: 

Comedy, Music 

 Overview:  

Lele Pons is a comedian, singer, and actress known for her funny skits, music videos, and vlogs. She has a diverse audience that enjoys her multifaceted content. 

 

17. KSI 

 Platform: 

YouTube, Instagram 

 Followers: 

25M+ (YouTube) 

 Niche: 

Entertainment, Music 

 Overview:  

KSI is a British YouTuber, rapper, and boxer. He is known for his gaming videos, music, and boxing matches, engaging his audience with a mix of entertainment genres. 

 

18. Leo Messi 

 Platform: 

YouTube, Instagram 

 Followers: 

500 M (Instagram) 

 Niche: 

Sports  

 Overview:  

Lionel Andrés "Leo" Messi is an Argentine professional football player who plays as a captains each Major League Soccer Club Inter Miami and the Argentina countrywide crew. 

 

19. Nash Grier  

 Platform: 

Instagram, YouTube 

 Followers: 

12M+ 

 Niche: 

Entertainment, Vlogging 

 Overview:  

Nash Grier is a social media star who gained fame on Vine and transitioned to YouTube and Instagram. He shares vlogs, challenges, and personal moments with his followers. 

 

20. Bethany Mota  

 Platform: 

YouTube, Instagram 

 Followers: 

10M+ (YouTube) 

 Niche: 

Fashion, Lifestyle 

 Overview:  

Bethany Mota is a fashion and lifestyle influencer who shares DIY projects, fashion tips, and personal vlogs. Her positive and creative content has inspired many young followers. 

 

21. Nikkie de Jager  

 Platform: 

YouTube, Instagram 

Followers: 

15M+ 

 Niche: 

Beauty, Makeup 

Overview:  

Nikkie de Jager, known as NikkieTutorials, shares makeup tutorials, product reviews, and personal stories. She is celebrated for her makeup skills and her advocacy for inclusivity in the beauty industry. 

 

22. Dude Perfect 

 Platform: 

YouTube, Instagram 

 

 Followers: 

60M+ (YouTube) 

 

 Niche: 

Sports, Entertainment 

 Overview:  

Dude Perfect is a group of five friends known for their trick-shot videos and sports challenges. Their high-energy content and creativity have made them a favorite among sports enthusiasts. 

 

23. Lilly Singh  

 Platform: 

YouTube, Instagram 

 Followers: 

15M+ (YouTube) 

 Niche: 

Comedy, Entertainment 

 Overview:  

Lilly Singh is a superwoman comedian, actress, and author. She shares humorous skits, vlogs, and motivational content, inspiring her audience with her journey and achievements. 

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24.David Dobrik  

 Platform: 

YouTube, Instagram 

 Followers: 

20M+ (YouTube) 

 Niche: 

Comedy, Vlogging 

 Overview:  

David Dobrik is a YouTuber known for his vlogs, pranks, and comedic sketches. His engaging and often outrageous content has built a loyal following. 

 

            25.  Gigi Hadid  

 Platform: 

Instagram, Twitter 

 Followers: 

70M+ 

 Niche: 

Fashion, Lifestyle 

 Overview:  

Gigi Hadid is a supermodel and social media influencer who shares her fashion campaigns, personal style, and behind-the-scenes moments from her modeling career. 

 

26. Shane Dawson 

 Platform: 

YouTube, Instagram 

 Followers: 

20M+ (YouTube) 

 Niche: 

Entertainment, Documentary 

 Overview:  

Shane Dawson is a YouTuber known for his documentary-style videos, conspiracy theories, and comedic content. His deep dives into various topics have garnered a massive audience. 

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27. Cameron Dallas  

 Platform: 

Instagram, YouTube 

 Followers: 

20M+ 

 Niche: 

Entertainment, Vlogging 

 Overview:  

Cameron Dallas is a social media star who gained fame on Vine and expanded his influence to Instagram and YouTube. He shares vlogs, music, and personal updates. 

 

28. Miranda Sings (Colleen Ballinger)  

 Platform: 

YouTube, Instagram 

 Followers: 

10M+ (YouTube) 

 Niche: 

Comedy, Entertainment 

 Overview:  

Colleen Ballinger, known by her character Miranda Sings, is a comedian and actress who creates humorous skits and vlogs. Her quirky and exaggerated persona has attracted a large following. 

 

29. Zoe Sugg  

 Platform: 

YouTube, Instagram 

 Followers: 

12M+ (YouTube) 

 Niche: 

Beauty, Lifestyle 

 Overview:  

Zoe Sugg, known as Zoella, is a beauty and lifestyle influencer who shares makeup tutorials, fashion tips, and personal vlogs. Her charming and relatable content has made her a beloved figure in the online community. 

30. Dixie D'Amelio  

 Platform: 

TikTok, Instagram 

 Followers: 

50M+ (TikTok) 

 Niche: 

Music, Lifestyle 

 Overview:  

Dixie D'Amelio is a TikTok star and singer who shares her music journey, lifestyle content, and collaborations with other influencers. Her rise to fame alongside her sister Charli has made her a prominent figure in social media. 

 

 

Social media is large and usually changing. Influencers are vital in developing traits and connecting with human beings. The pinnacle 30 influencers have made an effect with their special content, exciting personalities, and the electricity to influence millions. As social media continues growing, those influencers will keep inspiring and exciting their fans around the arena. 

1. What is an influencer?

An influencer is an individual who has an ability to promote our product or service among different people with the help of social media platforms. 

2. What does an influencer do?

Here is some list of what an influencer does: 

1. Creating good Content 

2. Promote Products and Services over internet 

3. Personal Brand building 

4. launch collaboration programs 

5. Follow Trends 

7. Performance Analyze 

3.What platforms are most popular among social media influencers?

The list of several famous platforms among social media influencers are Facebook, Instagram, TikTok, Twitter, YouTube and many more. Every social media platform has unique type of content and audiences over the internet. 

 

4. How do influencers gain followers?

Influencers gain followers through different techniques as :  

1. Create High-Quality Content 

2. Understand Their Audience 

3.Use Hashtags and Keywords 

4.Collaborate with Other Influencers 

5.Engage with the Community 

6.Run Contests and Giveaways 

7.Partner with Brands 

8.Stay Authentic 

5. Can anyone become a social media influencer?

Yes, anyone can become a social media influencer and it requires a lot of effort and creativity skills to build a significant impact on the people.  

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