Keyword Ranking: How to Get Better Position(+Tips and Tricks)

In SEO, keyword ranking refers to your page-specific position on search results pages for a certain search query. When users input search phrases related to your page's subject matter into Google, the position in which your URL appears is your keyword ranking. Search engines typically display roughly ten results on each page, with greater keyword ranking indicating proximity to the top of the page and lower keyword ranking indicating proximity to the bottom. This keyword order definition also pertains to which page of the SERP a URL appears on, with more relevant results appearing first and less relevant results appearing second. There is no way to directly tell search engines like Google or Bing which keywords you want a page to rank for; they will evaluate the material on the page and make their own decision. In addition, there is no minimum or maximum amount of keyword rankings on a page.

 

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What is keyword ranking in SEO?

Search engine optimization is a rather complex subject, however, it can be reduced to one basic point. For most sites, keyword ranking is the primary goal of any SEO effort because it is what is required for increased traffic. For businesses interested in using SEO to increase traffic, the main keyword ranking definition refers to where their page appears in search results for specific keywords. Algorithms are used by search engines to assess and analyze page features such as content meta-data, internal links, navigation, link structure, and more. This is what SEO keyword ranking entails: the ability to develop, set up, and optimize a website in order to improve its rating in search engines. After all, higher-quality websites will attract more visitors.

Read More: Know more about Keywords

What Is the Importance of SEO Keyword Ranking?

Traffic is generated via organic searches. According to recent data, organic search inquiries account for at least 53% of all traffic. If you wish to attract this traffic, you must improve your SEO keyword ranks. However, as I previously stated, you are not attempting to attract just any traffic; if you want to expand your brand, you require traffic that converts. You want that location for the keywords that are most likely to promote your business, therefore you must be strategic in your keyword selection and use of them in your digital marketing strategy.

Keyword ranking: SEO tips and best practices

Here are five practical techniques for improving your SEO rankings if you want to optimize your website's No. 1 ranking.

1. Improve Featured Snippets: 

 Answer boxes that display at the top of a SERP are known as featured snippets. Here's an illustration: according to Semrush and Brado's research As featured snippets have become more prominent, they are revolutionizing SERPs and you need to know how to make them work for you. 19% of keywords have a featured snippet and they grab the place approximately 100% of the time. In terms of SEO keyword ranking, highlighted snippets are more typical for question-based keywords (as in the example above). Selecting a long-tail or question-based keyword and providing an authoritative answer can increase your chances of landing.

2. Make strategic use of the primary keyword:

Use your major keyword strategically throughout your website to get the most out of it. To assist Google comprehend what your page is about, always include the primary keyword in the page title. Subheadings should also include your major keyword and some keyword alternatives. It's also a good idea to incorporate the core keyword into the first paragraph. Finally, avoid overusing keywords. Keyword stuffing may be regarded, which might harm your SEO keyword ranking.

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3. Optimize Meta Description:
 
A meta description explains the content of a page. It illustrates what your company does when it is optimized. Here are some tips for improving your meta description: In the meta, use your primary keyword. When you're trying to sell the contents of the linked page (for example, a training course), include a call to action (CTA), and Keep meta descriptions to no more than 160 characters.

4. Use Heading Tags: 

To assist Google in indexing your other keywords, incorporate them as subheadings within the framework of your article. Each should have its own H1 tags, H2 tags, and H3 tags to assist produce more focused traffic, such as H1 (header titles), H2 (subtitles), and H3 (sub-set titles). This will assist Google's bots and readers in comprehending the intent of your content. It also breaks up your long-form content for easier skimming and reading.
 
5. Streamline Your Page Speed:

 Your page should load in four seconds or less for the best conversion rates. The digital agency revealed that for every additional second, it takes a site to load, e-commerce conversion rates decline by an average of 0.3 per cent, and 82% of websites (i.e., your competitors) now have a load time of five seconds or less. Slow page loading times can raise bounce rates and harm your SEO keyword rankings, so optimize page speed wherever possible. To examine current page speeds, use page speed testing tools such as Page Speed Insight.

6. Use Keywords in Anchor Text:

Anchor text is the clickable text that carries a reader from one page to another. It should set the stage for what the linked page is about. Google suggests keeping anchor text to a few words. What kind of text should you use? According to research by HOTH, approximately 50% of your inner page anchor text should have keyword variations. To avoid keyword stuffing, utilize multiple keyword variations for anchor text throughout your inner pages, and don't sacrifice readability by forcing your keywords to match exactly. Keep any URL anchors as short as possible.

Read more: Keyword Frequency: What & Why Does It Matter? Your SEO keyword ranking is important if you want to rank first in Google searches. Otherwise, while you may acquire traffic, you will not attract the visitors who are most likely to become paying clients. Nobody wants to lose money because they used the wrong keyword or their material is buried at the bottom of the page. 
 

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