Digital marketing has become an integral part of businesses worldwide, as they strive to expand their online presence and reach a wider audience.
In India, the digital marketing industry is booming, with a growing number of job opportunities and attractive salary packages.
Relevel, a subsidiary of Unacademy, is a renowned online learning platform that offers comprehensive digital marketing courses.
In this article, you, will explore the various job roles in digital marketing and delve into the salary prospects associated with each role in India.
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Table of Content
Relevel Digital Marketing Salary for Different Job Roles
Relevel Digital Marketing Salary for Different Job Roles
- Digital Marketing Manager: Digital Marketing Managers play a crucial role in developing and implementing digital marketing strategies for businesses. They oversee the entire digital marketing team and ensure that marketing campaigns are effectively executed. With their expertise, Digital Marketing Managers can expect a salary ranging from INR 8 lakhs to 25 lakhs per annum, depending on their experience, the size of the organization, and the industry.
- SEO Specialist: Search Engine Optimization (SEO) Specialists focus on optimizing websites and content to improve organic search rankings.
Source: Safalta
They conduct keyword research, analyze website performance, and implement SEO techniques. In India, SEO Specialists can earn an average annual salary of INR 3 lakhs to 8 lakhs. The salary can increase significantly with experience and expertise in handling complex SEO projects. - Social Media Manager: Social Media Managers are responsible for managing and implementing social media marketing strategies across various platforms. They create engaging content, monitor social media trends, and interact with the audience. In India, Social Media Managers can earn an average salary of INR 3 lakhs to 8 lakhs per annum, depending on their skills, experience, and the size of the organization they work for.
- Content Marketing Manager: Content Marketing Managers are responsible for creating and managing content strategies that align with the company's marketing goals. They oversee the content creation process, manage a team of writers, and analyze the performance of content campaigns. In India, Content Marketing Managers can earn an average annual salary of INR 4 lakhs to 12 lakhs, depending on their experience and the industry.
- PPC Specialist: Pay-Per-Click (PPC) Specialists manage and optimize paid advertising campaigns on platforms like Google Ads and social media. They conduct keyword research, monitor campaign performance, and ensure efficient budget allocation. In India, PPC Specialists can earn an average salary of INR 3 lakhs to 8 lakhs per annum, with the potential for higher earnings based on their expertise and the scale of campaigns they handle.
- Email Marketing Specialist: Email Marketing Specialists design and execute email marketing campaigns to nurture leads and engage customers.
They create personalized email content, manage subscriber lists, and analyze campaign performance.
In India, Email Marketing Specialists can earn an average salary of INR 3 lakhs to 7 lakhs per annum, depending on their skills, experience, and the size of the organization.
Read more: Best Career Opportunities after Completing an SEM Course
- Digital Analytics Manager: Digital Analytics Managers analyze and interpret data to provide actionable insights for marketing strategies. They track website traffic, user behavior, and campaign performance to optimize marketing efforts. In India, Digital Analytics Managers can earn an average salary of INR 6 lakhs to 15 lakhs per annum, based on their expertise, experience, and the industry they work in.
- E-commerce Specialist: With the rapid growth of e-commerce in India, E-commerce Specialists play a vital role in managing online stores, optimizing product listings, and implementing effective marketing strategies. These professionals can earn an average annual salary of INR 3 lakhs to 8 lakhs, depending on their experience, the size of the e-commerce platform, and the scope of their responsibilities.
- Influencer Marketing Manager: Influencer Marketing Managers collaborate with social media influencers to promote brands and products. They identify suitable influencers, negotiate partnerships, and track the success of influencer marketing campaigns. The salary range for Influencer Marketing Managers in India varies from INR 4 lakhs to 10 lakhs per annum, depending on factors such as the influencer's reach, the brand's budget, and the manager's experience.
- Digital Marketing Consultant: Digital Marketing Consultants provide expert advice and guidance to businesses seeking to improve their online marketing strategies. They offer insights, conduct audits, and develop customized solutions to enhance digital presence. The salary of Digital Marketing Consultants in India typically ranges from INR 6 lakhs to 18 lakhs per annum, based on their expertise, reputation, and client base.
- Conversion Rate Optimization (CRO) Specialist: CRO Specialists focus on improving website conversion rates by analyzing user behavior, conducting A/B testing, and implementing strategies to enhance user experience. These professionals can earn an average salary of INR 4 lakhs to 10 lakhs per annum in India, depending on their skills, experience, and the industry they work in.
- Digital Marketing Trainer/Instructor: As the demand for digital marketing skills increases, the need for competent trainers and instructors also rises. Digital Marketing Trainers deliver courses, workshops, and training programs to individuals and corporate clients. The salary range for Digital Marketing Trainers in India varies widely, starting from INR 4 lakhs and going up to 20 lakhs per annum, depending on their expertise, reputation, and the organizations they work for.
It's important to note that the salary figures mentioned above are approximate ranges based on industry standards and market trends. Actual salaries may vary depending on factors such as the candidate's qualifications, experience, location, company size, and industry vertical.
In conclusion, the digital marketing landscape in India offers a diverse range of job roles, each with its salary prospects. Relevel by Unacademy plays a crucial role in nurturing aspiring digital marketers and providing them with the necessary skills to succeed in the industry. With continuous learning, practical experience, and a passion for staying updated with the latest trends, digital marketing professionals can unlock rewarding career paths and lucrative salary packages in India's thriving digital ecosystem.
What is the role of a search engine optimization (SEO) specialist?
An SEO specialist focuses on optimizing websites and content to improve their visibility in search engine results. They conduct keyword research, analyze website performance, optimize on-page elements, build quality backlinks, and monitor search engine algorithms. The goal is to increase organic traffic to the website and improve its rankings on search engine results pages.
What are the responsibilities of a social media manager?
A social media manager is in charge of developing and implementing social media strategies for a company or brand. They manage social media accounts, create and schedule content, engage with followers, monitor social media trends, and measure the effectiveness of social media campaigns. They aim to build brand awareness, engage the audience, and drive website traffic through social media platforms.
What does a content marketing manager do?
A content marketing manager oversees the creation and distribution of content that aligns with the company's marketing goals. They develop content strategies, manage content calendars, coordinate with content creators, and ensure consistency and quality across various channels. Content marketing managers focus on producing valuable and engaging content to attract and retain the target audience, ultimately driving brand awareness and customer engagement.
What is the role of a pay-per-click (PPC) specialist?
A PPC specialist is responsible for managing pay-per-click advertising campaigns, typically on platforms such as Google Ads or social media advertising networks. They conduct keyword research, create ad campaigns, optimize ad performance, and monitor budgets and ROI. The goal is to drive targeted traffic to the website and achieve specific marketing objectives, such as generating leads or increasing sales.
What are the responsibilities of an email marketing specialist?
An email marketing specialist focuses on planning and executing email marketing campaigns. They create engaging email content, manage subscriber lists, segment audiences, and analyze campaign performance. They aim to nurture leads, maintain customer relationships, and drive conversions through effective email communication.
What does an analytics manager do?
An analytics manager is responsible for analyzing data related to digital marketing campaigns and website performance. They use analytics tools and techniques to track KPIs, generate reports, identify trends, and provide insights and recommendations to optimize marketing strategies. Analytics managers play a crucial role in measuring the effectiveness of digital marketing efforts and guiding data-driven decision-making.
What is the role of a digital marketing executive/associate?
A digital marketing executive or associate supports various aspects of digital marketing activities. Their responsibilities may include social media management, content creation, SEO support, data analysis, campaign coordination, and assisting in digital marketing campaigns. They work closely with senior digital marketing professionals to implement strategies and contribute to the overall digital marketing efforts of the company.
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