Cloud-Based Marketing Automation Software for Marketers

Cloud-based marketing automation software is the technology that uses automation to manage marketing processes, and campaigns across multiple channels. Marketing automation software is used to support the marketing processes through supporting digital marketing campaigns.

This can include campaign management, audience segmentation, behavioural analysis, website monitoring, and lead scoring.
In this article, we will cover the below topics: 

• Why Marketing Automation is Used For?

• Types of marketing automation software?

• How does marketing automation software work?

• How does marketing automation help businesses and marketers?

• Marketing Automation Best Practice.

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Let us Understand Why Marketing Automation is Used For?

Anything automated helps us to speed up the work and save time, similarly, marketing automation saves time. It automates repetitive tasks, reduces human error, and helps you achieve better results. By automation, you can focus on more strategic tasks, such as campaign planning and design, goal development, research, brand consistency, KPI measurement, and more.

Read more: Full form of KPI in Digital Marketing: What and How it works

Please note that marketing automation isn't only limited to Email marketing automation,  However, it does more than automate email campaigns. For example, marketing automation software can streamline the following tasks:

• Lead generation, nurturing, and scoring

• Audience segmentation and targeting

• Upsell and cross-sell activities

• Customer loyalty and retention programs

• Analytics and reporting to optimize marketing and content strategies

• A/B testing to see which headlines, offers, copy, or images work best

Marketing automation software also works to enhance your customer data and build better customer profiles. You can use this data to improve the customer experience. 

Related article: What is Marketing Automation? Definition, Benefits, Tools, and More

Types of marketing automation software

There are various types of marketing automation software, based on the uses and requirements like,  inventory management, pricing, distribution, revenue management, and competitive intelligence automation. Here is a list of different types of software that can be classified as marketing automation.

• Customer relationship management (CRM), which automates sales processes and manages customer, order, and product data.

• Sales force automation, which handles sales processes, manages data and offers analytics.

• Email marketing, which facilitates the entire email marketing process. This includes the setting up of lead generation forms, as well as a variety of reports to track success.

• Social media (Business Suite), automates many aspects of social media marketing, including content publishing, scheduling, monitoring, and analytics.

• Marketing automation workflows, which remove the human element from marketing processes.

• Lead management, which automates the generation, scoring, and use of sales or marketing leads.

• Google Analytics, which shows the data in a visual format and identifies patterns in market and customer data.

• Digital advertising and promotion, which refines and automates much of the ad creation process and bidding strategies across digital channels.

• Customer loyalty, which automates key components in the promotion and administration of loyalty programs.

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How does marketing automation software work?

Marketing automation software takes care of most of the tasks and workflows involved in digital marketing campaigns. The software works using six steps: 

• Data Collection: data of potential customers through website visits, app usage, email clicks, and other digital marketing interactions.

• Generate content using data. 

• Segmentation of the customers, Identifying, and targeting 

• Design campaigns using prospect segments to deliver personalized experiences across various digital marketing channels, including email, social, mobile, and chat.

• Customer actions: Bringing the customer to the point of sale. 

• Analyze and track results. Find out what's not working and adjust as needed to achieve greater marketing ROI.

 

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How does marketing automation help businesses and marketers?

30%of marketers use marketing automation to minimize manual tasks (Source: Top marketing automation statistics)

• Marketing automation software replaces manual and repetitive tasks and saves time. 

• The software can take on the tactical work, allowing marketers to allocate more resources to strategy, content, and creative problem-solving.

• Marketing automation helps businesses of every size. It nurtures leads, helps acquire customers, cross-sells and upsells, and many other aspects of digital marketing and selling.

• Marketing campaigns designed using automation had higher conversion rates, and clean customer data makes it easy to identify and target the right people.

• CRM (customer management system) provides real-time data on promotional media. It provides complete visibility into what’s working and what’s not. This means marketers can stop planning based on intuition. They can use data to make informed decisions. 

• Increased employee productivity

• With the right marketing automation solution, the company can reduce the time on manual work and repetitive tasks. The companies can focus on more strategic issues. 

• Marketing automation makes jobs easier, more productive, and more engaging.
  
  Read more: Marketing Automation Strategist Jobs: Salary, Vacancies, Eligibility and Companies

Marketing Automation Best Practices

 

Cloud-based Marketing automation software is an important tool used in planning, properly aligning the work, delivering quality work, building personalized buyer promotions messages, and responding to the users quickly. Marketing automation workflows make it easy to respond quickly to buyer behaviours and create content that interests your audience. This provides insight into the performance of each marketing content so you can identify what drives returns on investment and can plan your product's future strategies. 

 

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