Conventional marketing uses billboards, radio, print, and TV. Online marketing appears on social media, websites, emails, and more. Online marketing methods aim to reach larger and more specific audiences through the internet. The survey report predicts that 900 million Indians will be using the internet daily by 2025, showing a 45% increase from last year. As a result, there is a high demand for digital marketing professionals, creating excellent career prospects for online marketers.
Additionally, a majority of individuals favor online businesses compared to brick-and-mortar stores, with 90% of Indian companies allocating over 15% of their marketing funds to Digital Marketing.
Source: Safalta
Online marketing has numerous advantages and difficulties. It mainly relies on digital platforms to entice, involve, and transform online visitors into real customers.Check Related Free Ebooks:
Table of Contents:
1. Benefits of online marketing2. Examples of online marketing
3. Skills Required for Online Marketing Jobs
4. Below are a few typical online marketing roles in India, along with their estimated salary ranges
Benefits of online marketing
1. Cost-effective:2. Fast:
3.Trackable:
Monitoring your audience's actions can help you identify what's effective and what's not. Focus on what works and avoid wasting time on what doesn't.
4.Targeted:
Companies can use online marketing to reach particular groups of people and tailor their messages.
5. Personal:
Digital techniques can automatically adapt to online consumer actions, ensuring that countless customers receive personalized information promptly and accurately.
6. Impressive:
Sharing content online allows you to showcase your knowledge and build brand awareness.
7. Attractive:
Examples of online marketing
Some examples of digital marketing campaigns include:1. Whole Foods gathers email addresses from their website in order to create email lists. These lists are then utilized to promote new products, sales, and events happening at their stores.
2. Canon uses search keywords related to "photography" on Google and Bing to promote their cameras to the right audience and increase traffic to a particular webpage.
3. Bite Beauty collaborates with social media influencers to endorse a new lipstick to their desired high-end beauty fans.
4. Dove produces video ads and posts them on Facebook, Twitter, and other social media sites to encourage positive discussions about their brand and products.
Skills Required for Online Marketing Jobs
Digital Marketing Skills
Analytical Skills
Analyzing data, measuring campaign success, and making data-driven choices all require strong analytical skills. Online marketing experts must be capable of analyzing metrics, recognizing patterns, and adjusting strategies accordingly.
Communication Skills
Below are a few typical online marketing roles in India, along with their estimated salary ranges:
• Digital Marketing Executive:
Salary Range: ₹3,00,000 - ₹6,00,000 per annumResponsibilities: Executing digital marketing tactics, overseeing social media profiles, developing and enhancing online advertisements, and evaluating campaign effectiveness.
• SEO Specialist:
Salary Range: ₹2,50,000 - ₹5,50,000 per annum
Responsibilities: Optimizing website content for search engines, conducting keyword research, building backlinks, monitoring search engine rankings, and analyzing website traffic.
• Content Marketing Manager:
Salary Range: ₹4,00,000 - ₹8,00,000 per annum
Responsibilities: Content marketing strategies are developed, content calendars are created and managed, content creation (blogs, articles, videos, etc.) is overseen, and content performance is measured.
• Social Media Manager:
Salary Range: ₹3,50,000 - ₹7,00,000 per annum
Responsibilities: Managing social media platforms, creating engaging content, interacting with followers, running social media campaigns, and analyzing social media metrics.
• Email Marketing Specialist:
Salary Range: ₹3,00,000 - ₹6,00,000 per annum
Responsibilities: Creating email marketing campaigns, segmenting email lists, designing email templates, A/B testing, and analyzing email performance metrics.
• PPC/SEM Specialist:
Salary Range: ₹3,50,000 - ₹7,50,000 per annum
Responsibilities: Running PPC campaigns on Google Ads and Bing Ads, researching keywords, writing ads, managing bids, and improving campaign results.
• Digital Marketing Manager:
Salary Range: ₹6,00,000 - ₹15,00,000 per annum
Responsibilities: Responsible for supervising all digital marketing activities, creating digital marketing plans, leading a team of digital marketers, evaluating campaign effectiveness, and providing reports to senior management.
The salary ranges provided are estimates and may change depending on factors like the candidate's experience, the company's size and location, and the specific skills needed for the job. Having certifications such as Google Ads or HubSpot can also lead to higher pay.
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