Companies are investing heavily in SEO to improve their online visibility and attract more customers. As a result, there is a growing demand for SEO Account Managers who can help clients achieve their SEO goals.
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SEO Account Manager
SEO Account Manager
An Account Manager is a crucial role in any organization that provides services to clients. In the digital marketing industry, an SEO Account Manager plays a vital role in managing the client's SEO campaigns.
Job Role of an SEO Account Manager:
The primary role of an SEO Account Manager is to manage the client's SEO campaigns and ensure that they are achieving their desired goals. The job responsibilities may vary from company to company, but some of the common responsibilities of an SEO Account Manager include:
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- Develop and implement SEO strategies: The SEO Account Manager is responsible for developing and implementing effective SEO strategies for clients. This involves analyzing data, conducting keyword research, and optimizing on-page and off-page factors to improve the client's online visibility and search engine rankings.
- Client management: The SEO Account Manager acts as the main point of contact for clients and is responsible for managing the client relationship. This involves providing regular updates on campaign performance, addressing client concerns, and managing client expectations.
- Team management: The SEO Account Manager is responsible for managing a team of SEO professionals who work on client campaigns. This includes assigning tasks, providing guidance and feedback, and ensuring that the team is delivering high-quality work.
- Reporting and analysis: The SEO Account Manager is responsible for analyzing campaign data and providing regular reports to clients. This involves tracking key performance indicators (KPIs) such as traffic, rankings, and conversions, and using this data to make informed decisions about campaign optimization.
- Staying up-to-date with industry trends: The SEO Account Manager must stay up-to-date with the latest SEO trends and best practices. This involves attending industry events, reading industry publications, and participating in online forums and groups.
The salary of an SEO Account Manager in India varies depending on factors such as location, company size, and experience. According to Glassdoor, the average salary for an SEO Account Manager in India is around INR 6-8 lakhs per annum. However, this can go up to INR 12-15 lakhs per annum for experienced professionals.
Top Companies Hiring SEO Account Managers in India
- Google India: Google India is one of the largest technology companies in the world, offering a wide range of products and services, including search engine optimization. The company hires SEO Account Managers to manage client campaigns and ensure that they are achieving their desired goals.
- Cognizant: Cognizant is an international technological company that provides IT services, as well as digital marketing and SEO. The company hires SEO Account Managers to manage client campaigns and ensure that they are meeting their SEO objectives.
- Accenture: Accenture is a multinational professional services company that provides a wide range of services, including SEO and digital marketing. The company hires SEO Account Managers to manage client campaigns and ensure that they are achieving their desired goals.
- TATA Communications: TATA Communications is a global telecommunications company that provides services to clients across various industries, including digital marketing and SEO. The company hires SEO Account Managers to manage client campaigns and ensure that they are meeting their SEO objectives.
- Wipro: Wipro is a multinational technology company that provides a wide range of services, including digital marketing and SEO. The company hires SEO Account Managers to manage client campaigns and ensure that they are achieving their desired goals.
Conclusion:
In conclusion, an SEO Account Manager plays a vital role in managing the client's SEO campaigns and ensuring that they are achieving their desired goals. To be considered for this position, candidates must have a strong understanding of SEO best practices, excellent communication and client management skills, and team management skills.
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