A candidate for the post of Digital Marketing Analyst should have a strong portfolio of previous work and at least a few years of experience in the industry or in related roles. Some businesses may prefer candidates who have a Bachelor's degree in a topic such as Marketing or a related sector. Applicants should also be comfortable using social networking, analytical and advertising software, digital sites, and tools like Google Analytics.
In India, there are now about 23,326 digital marketing analysts working. Women make up 42.8% of all digital marketing analysts, while men make up 57.2%.
Source: Safalta
White (64.4%) is the most frequent ethnicity among digital marketing analysts, followed by Asian (14.4%), Hispanic or Latino (11.4%), and Unknown (4.9%). (Source-Zippia.com)Boost your Skills by learning: Digital Marketing
Table of Contents:
1) Role of a Digital Marketing Analyst
2) Job Description
3) How to Advance Your Career as a Digital Marketing Analyst
4) Salary
5) Prerequisites for a Digital Marketing Analyst
6) Duties of a Digital Marketing Analyst
7) Digital Marketing Analyst Abilities
Role of a Digital Marketing Analyst
In certain firms, a digital marketing analyst examines campaign results, develops reports with optimization ideas presents them to stakeholders, and conducts campaigns (depending on the size of the marketing department). They must also keep an eye on broad digital advertising developments and manage their brand's internet presence. It's a demanding and rewarding position that needs both hard as well as soft talents.Download these Free EBooks:
1. Introduction to digital marketing
2. Website Planning and Creation
Job Description
We examined the various sorts of Digital Marketing Analysts in this part. Social Media Manager: Social media specialists help businesses make money by using social media. They maintain a company's social media profiles to increase sales via social media networks. When a customer has a question or a complaint, it seems that social marketing managers are the first point of contact for the firm. They manage and supervise the team's professionals and other marketing specialists.How to Advance Your Career as a Digital Marketing Analyst
A bachelor's degree and 2-4 years of experience are often required to become a digital marketing analyst. Advertising internship, internship, and advertising coordinator are the most typical positions before obtaining a digital marketing analyst. Generally, a digital advertising strategist takes 3-6 months of On-the-job training. The national average income for digital advertising analysts is $69,456, but they may earn up to $95,000 with the correct credentials and experience. Obtaining a Google Data Analytics Professional Certificate will allow you to make more money as a digital marketing analyst. Between 2018 and 2028, the career is predicted to rise by 20%, creating 139,200 employment opportunities across the United States.Salary
The yearly income of a Digital Marketing Analyst in Bengaluru/Bangalore ranges from 2.0 Lakhs to 8.0 Lakhs, with an average annual compensation of 3.9 Lakhs. The estimates for salaries are based on 487 recent Digital Marketing Analysts’ salary reports.Prerequisites for a Digital Marketing Analyst
- Strong understanding of digital marketing platforms such as social, display, and programmatic.
- Excellent analytical as well as tactical thinking abilities.
- Decision-making ability based on data.
- Knowledge of analytical and reporting tools such as Google Analytics, Data Studio, and Tableau.
- Excellent communication and presenting abilities.
- Strong interpersonal and teamwork abilities.
Duties of a Digital Marketing Analyst
- Collecting and evaluating consumer, marketing, and online behavioral data.
- Campaign testing, key metric analysis, and identifying ways to improve campaign success.
- Creating and presenting findings from your analysis, such as actionable insights and suggestions.
- Creating plans for digital campaigns and online measurement.
- Producing dashboards, data visualizations, and performance reports for campaigns and websites.
- Digital media and current market trends are being monitored and analyzed.
- Interacting with and presenting to coworkers, senior management, and clients.
Digital Marketing Analyst Abilities
- Data Examination:
- Familiarity with Digital Marketing Technology:
- Analytical Reasoning:
- Good Communication Skills:
- Marketing Savvy:
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- Methodical Approach:
What is the future of digital marketing?
What are the employment options for a marketing analyst?
What qualifications are necessary for a digital marketing analyst?
- Intelligence for business.
- Communication abilities.
- Organizational abilities.
- A fondness for numbers.
- Analytical reasoning.
- Data visualisation expertise.