Digital marketing, in 2023, is probably one of the most important ways to earn money by developing skills used for it. Digital marketing is in high demand with the need for skilled digital marketing professionals.
Table of Content:
Who are Digital Marketing Professionals
Marketing Automation
Search Engine Optimization (SEO)
Pay-Per-Click (PPC)
Video Production and Marketing
Content Marketing Specialist
Paid Media Specialist
Copywriting
Email-Marketing
Website Development
Design Fundamentals
Analytics
Who are Digital Marketing Professionals:
A digital marketing professional is someone who is induced in promoting products or services through digital channels such as the internet, social media, email, and mobile apps. They use various tactics and strategies to reach and engage with target audiences, including search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, and email marketing. They also use analytics and data to measure the success of their campaigns and make adjustments as needed. So, let's look at the skills a digital marketing professional should have that will fetch them good salaries.
Marketing Automation refers to the use of software and technology to automate repetitive and time-consuming tasks associated with marketing.
This can include tasks such as email marketing, lead nurturing, lead scoring, customer segmentation, and analytics.
Marketing automation platforms can help companies to more effectively target and engage their audience, and provide a better customer experience.
Marketing Automation can be used for several purposes such as:
- Lead generation and management: By automating the lead capture process and nurturing leads with targeted content, companies can improve their lead generation and management efforts.
- Email marketing: Marketing automation platforms can be used to create and send targeted email campaigns, track open and click-through rates, and segment email lists.
- Social media marketing: Automation tools can be used to schedule and publish social media posts, track engagement, and follower growth, and analyze social media metrics.
- Analytics and reporting: Marketing automation platforms can provide detailed analytics and reporting on the effectiveness of campaigns and strategies, allowing companies to optimize their efforts and make data-driven decisions.
Salary: The average salary for a marketing automation specialist is about 8 LPA in India.
2) Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the practice of optimizing a website's content and structure to improve its visibility and ranking on search engines like Google, Bing, and Yahoo. SEO can be divided into two main categories: on-page optimization and off-page optimization.
On-page optimization: This refers to the changes that can be made to a website to improve its ranking on search engines. This includes optimizing the content, meta tags, and URLs, as well as ensuring that the website is mobile-friendly and has a fast loading speed.
Off-page optimization: This refers to the efforts that are made outside of a website to improve its ranking on search engines.
This includes building backlinks from other websites to the website, as well as promoting the website on social media and other online platforms.
Salary: A median salary for Search Engine Optimization Specialist is around INR 2 LPA in India.
Pay-Per-Click (PPC) is a form of online advertising where businesses pay a fee each time one of their ads is clicked. The most common form of PPC is Google AdWords, where businesses create ads and bid on keywords to have them appear on the top of Google's search results or on the Google Display Network.
In PPC advertising, businesses create ads and bid on keywords that they want their ads to be associated with.
When a user conducts a search using one of those keywords, the ads will appear at the top of the search results.
The business is then charged a fee each time the ad is clicked.
PPC advertising can be used for several purposes such as:
- Lead generation: PPC can be used to drive leads by targeting specific keywords and demographics
- Brand awareness: PPC can be used to increase brand awareness by targeting specific keywords and demographics
- Product Promotion: PPC can be used to promote specific products or services to a targeted audience.
- E-commerce: PPC can be used to drive sales and revenue for e-commerce websites by targeting specific keywords and demographics.
4) Video Production and Marketing
Video production and marketing is the process of creating and distributing videos to promote a brand, product, or service.
It involves the entire process of creating a video, from concept development, script writing, filming, editing, and post-production, to distribution and promotion.
Video production can be used for several purposes such as:
Product demonstrations: Creating videos that show the features and benefits of a product can help educate customers and drive sales.
Brand storytelling: Creating videos that tell a brand's story can help to build an emotional connection with customers and increase brand awareness.
Customer Testimonials: Creating videos featuring satisfied customers can help to build trust and credibility with potential customers.
Explainer videos: Creating videos that explain a complex concept or product can help to educate potential customers and increase conversions.
Live streaming: Live streaming events or behind-the-scenes footage can help to engage with customers in real-time and build a sense of community.
Salary: A video producer can earn INR 6 LPA in India on average.
5) Content Marketing Specialist
A Content Marketing Specialist is a professional who specializes in creating and distributing valuable, relevant, and consistent content to attract and engage a target audience with the goal of driving profitable customer action.
Content marketing specialists are responsible for developing and executing a content marketing strategy.
This includes researching and understanding the target audience, creating a content calendar, producing various types of content (such as blog posts, infographics, videos, social media posts, etc.), and promoting the content through various channels.
They also measure and analyze the performance of the content to make data-driven decisions and optimize the strategy.
The duties of a content marketing specialist may include:
- Researching and understanding the target audience
- Developing a content marketing strategy
- Creating a content calendar
- Producing various types of content (e.g. blog posts, infographics, videos, social media posts)
- Optimizing content for search engines
- Promoting the content through various channels
- Making data-driven decisions and optimizing the strategy
- Collaborating with other departments such as design, product, or sales to ensure the content aligns with overall business goals.
A Paid Media Specialist is a professional who specializes in creating and managing paid advertising campaigns on various platforms such as Google, Facebook, Instagram, and LinkedIn.
They are responsible for developing, executing, and optimizing paid media campaigns to drive leads, sales, and brand awareness.
The duties of a Paid Media Specialist may include:
- Developing and executing paid media campaigns
- Identifying target audiences and selecting platforms
- Creating and managing ad copy, images, and videos
- Setting up and managing tracking pixels, conversion tags, and setting up goals
- Optimizing campaigns based on performance data
- Managing the campaign budget and allocating resources
- Conducting A/B testing to improve ad performance
- Providing regular reporting and analysis of campaign performance
- Collaborating with other teams such as creative, analytics, and sales to align paid media efforts with overall business goals.
Salary: The average salary of a paid media specialist is around INR 8.8 LPA in India.
Copywriting is when you write a text for the purpose of advertising or other forms of marketing.
The text, also known as copy, is used to persuade an audience to purchase a product or service or to take some other action.
Copywriting is an essential aspect of marketing as it helps to create compelling and persuasive messages that drive customer action.
Copywriting can be used for several purposes such as:
- Sales letters: Copywriting is used to create persuasive sales letters that aim to convince the reader to buy a product or service.
- Advertisements: Copywriting is used to create ad copy that aims to persuade the reader to take some action, such as visiting a website or making a purchase.
- Websites: Copywriting is used to create website copy that aims to persuade the reader to take some action, such as filling out a form or making a purchase.
- Social Media: Copywriting is used to create social media posts, captions, and ad copy that aim to increase engagement and drive customer action.
Salary: An entry-level copywriter can earn up to 4.2 LPA in India.
Click to read this article: Copywriter: Job Description, Skills and Salary in India
Email marketing is the process of using email to promote products or services, build relationships with customers, or stay connected with a target audience.
It involves creating and sending email campaigns to a list of subscribers, with the goal of driving engagement, conversions, and sales.
Email marketing can be used for several purposes such as:
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Promotions: Email marketing can be used to send promotional emails to promote products or services.
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Newsletters: Email marketing can be used to send newsletters to subscribers with the latest updates and news about the business.
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Transactional emails: Email marketing can be used to send transactional emails such as order confirmations, shipping notifications, and password resets.
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Lead nurturing: Email marketing can be used to send targeted and automated emails to leads to guide them through the sales process and increase the chances of conversion.
Salary: An average salary of an Email-Marketing Specialist is INR 2.7 LPA in India.
Website development is the process of creating a website that attracts your audience. This can include the design, layout, and functionality of the site, as well as the development of the underlying code and infrastructure. Website development encompasses a wide range of tasks and technologies and can involve a team of professionals with different skills and expertise.
Website development typically includes the following stages:-
Planning and research: This includes understanding the goals and objectives of the website, researching the target audience, and creating a sitemap and wireframes.
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Design: This includes creating the visual layout and aesthetic of the website, including the use of color, typography, and imagery.
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Development: This includes writing the code that makes the website function, such as HTML, CSS, and JavaScript for the front end, and programming languages such as PHP, Java, or Python for the back end.
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Testing and deployment: This includes testing the website for functionality, performance, and compatibility, and making any necessary revisions. The final step is deploying the website to a web server or hosting platform, making it accessible to the public.
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Maintenance and updates: This includes regularly updating the website, fixing bugs, and ensuring that it remains compatible with the latest web technologies.
Design fundamentals refer to the basic principles and elements that form the foundation of good design. These principles and elements can be applied to various forms of design, including graphic design, web design, product design, and more.
The main design fundamentals include:-
Balance: This refers to the arrangement of elements on a page or canvas in a way that creates a sense of equilibrium. It can be symmetrical or asymmetrical.
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Contrast: This refers to the use of different elements to create visual interest and hierarchy. This can be achieved through the use of colour, size, shape, and texture.
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Proportion: This refers to the relationship between different elements in terms of size and scale.
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Emphasis: This refers to the use of design elements to draw attention to a specific area or element.
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Movement: This refers to the use of design elements to create the illusion of motion or direction.
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Pattern: This refers to the repetition of design elements to create visual interest and harmony.
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Unity: This refers to the use of design elements to create a cohesive and harmonious design.
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White space or negative space: This refers to the empty or unused space in a design that serves to balance and separate elements.
Analytics refers to the process of collecting, measuring, analyzing, and interpreting data to gain insights and inform business decisions. This can include data from a variety of sources such as website traffic, social media engagement, email campaigns, and more.
There are several types of analytics, including:-
Web analytics: This refers to the measurement and analysis of website traffic and user behaviour. This can include data such as page views, bounce rate, time on site, and conversion rate.
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Marketing analytics: This refers to the measurement and analysis of marketing campaigns and their effectiveness. This can include data such as click-through rate, conversion rate, and return on investment (ROI).
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Social media analytics: This refers to the measurement and analysis of social media engagement and performance. This can include data such as likes, shares, comments, and follower growth.
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Business intelligence: This refers to the process of collecting, integrating, analyzing, and providing access to data to help organizations make better decisions.
Increased job opportunities.
Higher earning potential.
The flexibility of the work with digital marketing.
The ability to work in different industries.
The ability to create measurable results.
The ability to stay current with trends.
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What is digital marketing?
Digital marketing is the process of promoting products or services through digital channels. This can include a variety of tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and more. The goal of digital marketing is to reach a target audience and drive engagement, conversions, and sales.
Why do you need to specialize in digital marketing skills?
How to get a High-Paying Digital Marketing Job?
Here are a few things you can do to get a High-Paying Digital Marketing Job:
Get educated about this field
Gain experience by taking on internships or volunteer work in different areas of digital marketing
Build a portfolio to showcase your skills and experience to potential employers
Network by attending industry events, joining online communities, and connecting with professionals in the field
Stay up-to-date with the latest trends and technologies in digital marketing.
Specialize in a specific area
Show your results to your potential employer, the metrics and results you've achieved in your previous job or projects
Be Flexible and be willing to work in different roles.
How to advance & improve your digital marketing skills?
You can advance & improve your digital marketing skills by following these things:
Stay up-to-date
Learn from industry experts
Practice and experimentation
Get hands-on experience
Network
Specialize in a specific area
