Digital Marketing Analyst
Responsibilities
Salary Range
Responsibilities
Salary Range
Web Analyst
Business Intelligence (BI) Analyst
Responsibilities
Salary Range
Data Scientist
Digital Marketing Analyst
Digital Marketing Analysts are responsible for collecting and analyzing data from various marketing channels to derive actionable insights. They track key performance indicators (KPIs), identify trends, and measure the effectiveness of marketing campaigns.
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Digital Marketing Analysts create reports, conduct research, and provide recommendations to enhance marketing strategies.Responsibilities: Data analysis, performance tracking, research, report generation, and providing actionable insights.
Salary Range: ₹5,00,000 to ₹12,00,000 per annum.
Web Analysts specialize in analyzing website performance and user behavior. They use tools like Google Analytics to track website traffic, user engagement, conversion rates, and other relevant metrics. Web Analysts provide insights to improve website usability, optimize conversion funnels, and enhance user experience.
Responsibilities: Website performance analysis, user behavior tracking, conversion optimization, and providing recommendations for website improvements.
Salary Range: ₹6,00,000 to ₹14,00,000 per annum. Data Scientist
Data Scientists in the field of digital marketing play a critical role in analyzing large datasets and uncovering valuable insights. They use advanced statistical techniques and machine learning algorithms to identify patterns, trends, and correlations. Data Scientists work closely with marketing teams to develop predictive models, segment audiences, and optimize targeting strategies.
Responsibilities: Advanced data analysis, predictive modeling, machine learning, and collaboration with marketing teams.
Salary Range: ₹10,00,000 to ₹25,00,000 per annum. Business Intelligence (BI) Analyst
Business Intelligence Analysts focus on analyzing data to support strategic decision-making. They develop dashboards, visualizations, and reports to communicate key metrics and performance indicators. BI Analysts work closely with marketing teams to understand data needs, ensure data accuracy, and provide insights to improve marketing campaigns.
Responsibilities: Data visualization, dashboard creation, reporting, and providing actionable insights to stakeholders.
Salary Range: ₹8,00,000 to ₹18,00,000 per annum. Marketing Attribution Specialist
Marketing Attribution Specialists analyze and measure the impact of different marketing channels and touchpoints on customer conversions. They use attribution models and analysis techniques to assign credit to various marketing activities based on their influence on the customer journey. Marketing Attribution Specialists optimize marketing budgets, allocate resources effectively, and identify the most effective channels for driving conversions.
Responsibilities: Attribution modeling, conversion tracking, campaign analysis, and budget optimization.
Salary Range: ₹7,00,000 to ₹16,00,000 per annum.
Also Read: Top Best Digital Marketing Jobs with Best Companies and Salary
Digital marketing analytics professionals are integral to driving data-driven strategies and maximizing the effectiveness of marketing campaigns. From Digital Marketing Analysts who provide insights for campaign optimization to Data Scientists who uncover patterns and trends, these roles contribute to the success of businesses in the digital realm. The salaries mentioned provide an approximate range and may vary based on factors such as experience, location, and company size.