1. What are sales funnel?
2. Importance of sales funnels
3. Four stages in the sales funnel
4. Awareness
5. Interest
6. Decision
7. Action
What are sales funnel?
A sales funnel breaks down the pre-determined steps a company's buyers typically follow on their way to reach a customer, and provides a way for sales reps to visually see the progress they're making toward closing deals. . The further down the funnel a customer is, the more likely they are to make a purchase. A prospect's current stage in the process also determines the sales and marketing efforts a company makes to convert a prospect into a customer. The strategies of countless B2B and B2C companies are designed around a sales funnel-shaped by the buyer journey.
Source: safalta
A large number of prospects reach the top of the funnel, so business owners rely on the image of the funnel, but after considering the conversion rate, only a fraction of the initial lead numbers become new customers be connected. (COURSE FOR GRAPHIC DESIGNING)Importance of sales funnels
- A sales funnel shows the path a customer takes to purchase a product or service.
- Analyzing your sales funnel can help you understand how it works and where it doesn't.
- It also helps identify gaps in different stages of the sales funnel (i.e., the stages where prospects drop out and don't become customers).
- By understanding your sales funnel, you can influence how prospects move and whether they become customers. It also gives you insight into what your customers are thinking and doing at each stage of the sales funnel, so invest in marketing efforts that attract more leads and make them more relevant at each stage of the sales funnel.
- You can create a high-profile message and convert more leads into paying customers.
Four stages in the sales funnel
Awareness
This is when you first get the consumer's attention. It could be a tweet, a Facebook post shared by a friend, a Google search, or something else entirely. Your prospects get to know your company and your offers. If it's a good match, consumers may buy it right away. It's the right place scenario at the right time. Consumers have already done their research and know that we offer something attractive at the right price. Often the consciousness stage is a courtship display. You're trying to get prospects to come back to your website and become more involved with your business.
Interest
After the awareness stage, the person becomes interested in your brand, company, or product. A promising step, a step in the right direction. The growing interest in business often comes with a problem you're trying to solve for your own business. Someone may notice your business and stop thinking about it until it's relevant to the problem they're facing. The interest phase of the sales funnels actively seeks solutions. Potential customers spend this time researching, comparing, and interacting with vendors to see if they are right for them. It's your job to provide them with the data, insights, and content they need to make that decision. Build your expertise as a vendor, provide prospects with as much information as possible, and let them know you are a viable option.
Decision
The third stage of the sales funnel is decision-making. The customer is now ready to purchase and can consider several options before making a purchase. This is the time to compare prices, packages, and other factors to find the best option. At this stage, you should present your best offer. For example, you can offer free shipping, discount codes, or bonus products when ordering. The key is to create compelling offers that make prospects want to go ahead and choose your offer. Your content can force prospects to make a decision. A sales page, webinar, or phone call can help convert prospects into customers. (E-BOOKS FROM SAFALTA)
Action
Customers are at the bottom of the sales funnel. They buy your products and services and become part of your company's ecosystem. But just because your consumer hits the bottom of their funnel doesn't mean your job is done. Action is for consumers and marketers. In other words, focus on customer retention. Express your appreciation for the purchase, invite the customer to provide feedback, and be available for technical support if needed.
What are the Importance of sales funnels?
- A sales funnel shows the path a customer takes to purchase a product or service.
- Analyzing your sales funnel can help you understand how it works and where it doesn't.
- It also helps identify gaps in different stages of the sales funnel (i.e., the stages where prospects drop out and don't become customers).
- By understanding your sales funnel, you can influence how prospects move and whether they become customers. It also gives you insight into what your customers are thinking and doing at each stage of the sales funnel, so invest in marketing efforts that attract more leads and make them more relevant at each stage of the sales funnel.
- You can create a high-profile message and convert more leads into paying customers.
