Table Of Content
What exactly is Google Trends?
Where Does Google Trends Data Originate from
How to Use Google Trends
Use Google Trends to Conduct Market Research
Try Google Trends for Newsjacking.
Use Google Trends to Conduct Keyword Research
Product Innovation via Google Trends
Use Google Trends to Cluster Topics
Use Google Trends to analyze news publications.
What exactly is Google Trends?
On the Google Trends site, the phrase "Explore what the world is Googling" welcomes you and appropriately describes what the tool performs.
Google Trends visualizes Google's trending topics, search phrases, and news.
It gives real-time statistics on current patterns from the last seven days, as well as historical trends dating back to 2004.
Where Does Google Trends Data Originate from
Google Trends provides anonymized real-time and non-real-time samples of Google search queries, which are then sorted into themes.
Because we may identify patterns by geography, the data is adjusted so that locations with the highest search traffic do not always rank first. To analyze relative popularity, Google divides each data point by the total number of searches in the location and time range it covers.
Source: Safalta
These statistics are then scaled on a scale of 0 to 100, based on the fraction of searches on all topics for that topic. One significant limitation of the statistics is that Google retains inquiries that may be the result of "irregular behavior." Google claims that this is done to maintain the quality of search data offered by other Google technologies. Simply put, if Google removed spammy behavior from Trends, spammers could use the tool to learn which phrases are flagged as spam and change them appropriately. The Realtime Search Trends report contains, in addition to search query data, the number of Google News items generated every hour.
How to Use Google Trends
Google Trends offers numerous methods to slice and split data.
Google Trends is divided into four major sections:
- Explore
- Trending Search
- Year in Search
- Subscriptions
Use Google Trends to Conduct Market Research
Need to gauge interest in your product or service before launching it in a new market? Google Trends Explore can assist you in understanding how seasonality and geography may impact your product or service.
You can, for example, filter down to a metropolitan region in the Country drop-down picker below your query or click on the alternatives on the map.
You may also modify the date to extend or limit the history, but bear in mind that if you choose a period within seven days, the sample will change. Pro Tip: As you type your query, take note of the auto-populated alternatives.
Whatever it is that does It is a Topic if it does not have a "search keyword" below it.
Topics are broad groups, whereas search phrases are narrowly focused on keywords.
The same is true for the tables "Related subjects" and "Related queries." Begin with a broad topic and then focus on particular search phrases as you examine the results.
Try Google Trends for Newsjacking.
Do you employ newsjacking to produce content? Then you should absolutely subscribe to Google Trends.
Sign up to receive weekly, daily, or as-needed updates on the top, most, or all search trends.
Use Google Trends to Conduct Keyword Research
Many keyword research tools provide an estimate of the monthly search volume.
It's difficult to discern if searches for the topic are moving up or down unless you've been collecting that data month after month.
Google Trends may provide directional statistics to complement your monthly search traffic. While researching trends for your keywords, look for related inquiries that are on the increase to include in your keyword collection.
If you're not sure what people are looking for, use the topic offered by Google in auto-complete wherever feasible, and look at the "Related queries" filtered by Top inquiries.
Once you've discovered several phrases in the linked queries, add up to five to compare them. Make certain that you are utilizing search phrases.
Using quote marks around your search guarantees that the entire phrase is utilized in that order.
You may use punctuation to include or exclude certain terms from your search.Product Innovation via Google Trends
Do you want to know about the newest colours, materials, or styles for your product? Assume you begin in Explore with a broad subject. In such a situation, Rising's filtered "Related inquiries" can uncover trending colours, materials, or other product advances and display how much interest has risen in the chosen time range. Those indicated with Breakout have increased significantly over the preceding quarter, increasing by more than 5000%.
Use Google Trends to Cluster Topics
Hopefully, you now understand the distinction between search phrases and themes in Trends.
Google Trends can assist you to simplify your topic cluster approach when it comes to subjects.
When you search for a phrase, Google will show you themes instead of simply searching terms, and if one is chosen, it will show you "Related subjects." Check out the real-time search trends report getting a feel of how Google News helps develop linkages across subjects.However, we may broaden our scope beyond themes.
After you've chosen a word, you may choose a Category.
While they are intended to narrow your search query, you can withdraw your search after selecting a Category and be left with questions and subjects associated with the high-level category.
Use Google Trends to analyze news publications.
Do you pitch to or work in the news? Then you should look into the Trending Searches data.
As previously stated, the real-time trending searches display the number of Google News articles published on a trending topic each hour.
When you pick a topic, the bar charts provide the newly added articles for that hour as well as the cumulative total.
You can see how news may either lead or follow the search trend.
According to Google, the articles mentioned are the top items based on the Google News ranking methodology.
You can track which articles rank highly if you subscribe to certain themes.
Concentrate on pitching outlets that routinely cover your themes.
Audit your rivals to determine if you can update your structured data or Publisher Center information to compete on their level.
What is the purpose of Google Trends?
Google Trends normalises search data to make term comparisons easier. The following procedure is used to normalise search results to the time and location of a query: To assess relative popularity, each data point is divided by the total number of searches in the location and time range it represents.Is Google Trends a reliable source?
Google Trends (GT) has become a prominent data source for academics across a wide range of disciplines. Its primary application in economics has been to forecast other economic variables such as tourism demand, unemployment, or sales.
Is Google Trends beneficial to SEO?
Google Trends, when applied correctly, may be a huge assist in establishing an efficient SEO strategy. Google Trends can help you with anything from identifying a topic to establishing a content schedule to developing a highly tailored marketing strategy.
How do I interpret Google Trends?
Enter a search keyword or topic of interest in the Google Trends search field. You'll be sent to the "Explore" area, where you can learn about the seasonality of search volume, keyword popularity by location, and other useful information. You can observe how the search term's popularity varies over time.
