Free Resources to Learn Digital Marketing 2022

Safalta Expert Published by: Priya Bawa Updated Tue, 29 Aug 2023 02:25 PM IST

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Free resources to learn digital marketing 2022:
 
HubSpot Academy: HubSpot Academy provides digital marketing classes in practically every area, and you can even obtain a certificate when you graduate. That will have a significant influence on your CV. HubSpot Academy offers a plethora of digital marketing courses for novices, ranging from commercial to brand discovery and all-inclusive to website design.
They provide a variety of various types of instruction, such as manuals and webinars, as well as marketing templates, such as social networking editorial calendar templates. 

Boost your Skills by learning: Digital Marketing
Table of Contents:
1) Digital Marketing Fundamentals
2) LocaliQ's Marketing Lab
3) Coursera's digital marketing programs
4) Free Certificates from Simplilearn
5) PPC University at WordStream
6) Ahrefs Academy
7) Digital marketing classes taught by Alison
8) MOZ
9) Microsoft


Digital Marketing Fundamentals:
Google Digital Garage's "Fundamentals of Digital Marketing" course is one of the greatest free online marketing courses.
The course is divided into 26 units that cover all facets of digital marketing. The course lasts 40 hours, and upon completion, you will be awarded the Google Digital Marketing Certificate. What will you discover? This course will teach you how to formulate a strategy to get your online business.

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The course is broken into seven sections, each of which covers a different aspect of digital marketing.
The most significant ones are: being discovered by Google search, mobile advertising, internet advertising, analytics, and international expansion. To access this course, you must first establish a free Google Digital Garage account. 

Download these Free EBooks:
1. Introduction to digital marketing
2. Website Planning and Creation

 
LocaliQ's Marketing Lab:
Looking to learn everything there is to know about local marketing? Put on your white coat and goggles and enter LocaliQ's Marketing Lab, a series of simple digital marketing classes designed for business owners and novices. Courses include:
  • Local PPC
  • Local Social Media Marketing
  • Local SEO
  • Small Business Websites
  • Local Marketing 101
 
Coursera's digital marketing programs:
Coursera, one of the most prominent online education sites, features a wide range of topics, including free digital marketing courses. Examine them. Even if you don't find something you like, keep checking back since new classes are always being introduced. Courses include the following:
  • Google Digital Marketing & E-commerce: Learn the skills needed to land an entry-level position in internet advertising and digital, such as analysis, search marketing, and email marketing.
  • The Plan of Content Marketing: UC Davis and Copyblogger have collaborated to bring you this course to help you plan, organize, and implement a quantifiable content strategy so you may build your own brand.
 
Free Certificates from Simplilearn:
It is an upskilling platform that provides vocational online courses in technological subjects such as artificial intelligence, cybersecurity, and, yes, digital marketing. In reality, Simplilearn provides 32 digital marketing courses, each of which includes a free completion certificate such as the one seen above.
 
  • Complete Google AdWords Professional
  • Digital Marketing Strategy
  • YouTube and Video Marketing
  • Advanced Search Engine Optimization (SEO)
  • Advanced Email Marketing
 
PPC University at WordStream:
So far, I've discussed SEO and inbound marketing courses extensively. However, WordStream's PPC University is an excellent resource for paid marketing education.
Wordstream is an internet advertising firm with access to hundreds of accounts. They've helped businesses spend millions of dollars on PPC campaigns over the years, and the knowledge they've gained is priceless.
The course will teach you how to make the most of your internet advertising budget and get the best bang for your dollar. It teaches you the fundamentals of sponsored search and how to efficiently control your AdWords account.
 
Ahrefs Academy:
It offers the greatest marketing tools and training. Learning from the courses on this page will provide you with a solid grasp of keywords and on-page optimization, competitive analysis and business analysis, link-building and link development, and SEO strategy planning. It is unrelated to the use of the Ahref tool. Rather, it is a repository of educational video courses to supplement your marketing education.
 
Digital marketing classes taught by Alison:
For learning junkies, Alison provides a big variety of free Internet business classes and free virtual certificates. Browse or filter by course subject, duration, education level, and other criteria. Fundamentals of Digital Marketing and Direct Marketing: Learn how to increase your visibility using SEO, with an emphasis on WordPress. Introduction to Internet Business Models: A primer on how to market your business using search, Facebook, email, and other channels.

MOZ
:

Rand Fishkin (Moz Founder) teaches the one-hour SEO tutorial, which comprises six free videos totaling one hour in length. What will you discover? This free course will teach you the foundations of SEO. The first video demonstrates how to combine all essential SEO elements into your SEO plan.
The other videos demonstrate how to conduct keyword research, keep searchers pleased, and perform on-page SEO, technological SEO, and backlinks. You may access the course without registering by clicking on the link below.
 
Microsoft:
Microsoft's free course teaches you how to leverage marketing to drive growth and develop a trusted brand.
The course consists of 5 units with a total duration of 1:10 minutes. After completing the course, you will receive a medal to add to your CV.
What will you discover? By the completion of this program, you will have a thorough grasp of how to raise brand recognition through various Internet marketing tactics.
  HubSpot Academy offers digital advertising programmes in almost every field, and you may even graduate with a degree. This will have a huge impact on your resume. HubSpot Academy provides a wide range of digital marketing courses for beginners, from commercial through brand research but it's to website design.They provide a wide range of instructional materials, such as guides and webinar, as well as marketing themes, such as social media editorial calendar templates.

How could I get free digital advertising training in 2022?

  • HubSpot Academy
  • Ahrefs Academy
  • Skillshare
  • Facebook Blueprint
  • SEMrush Academy
  • Google Skillshop

Is it worthwhile to learn digital marketing in 2022?

Yes, digital marketing is a well-paying profession. A digital marketer at an executive level earns an average income of INR 2,50,000 to 5,00,000. And the typical beginning pay for a manager is somewhere between INR 8,00,000 and 10,00,000.

Can you learn digital marketing on your own?

It's difficult job that demands a great deal of patience and dedication, however the good news is that you don't want to go to college or take a classroom course becoming a digital advertising master. You don't have to waste time browsing Google for educational stuff.

Can I work as a digital marketer without prior experience?

It's a fantastic option! I can say this without reservation. I've been doing digital marketing for over 15 years, that it's never too early for anyone (with or without prior expertise) to get started in the fascinating field of internet marketing.

Is digital marketing worth learning in 2022?

The Indian digital marketing business was worth an amazing Rs. 367 billion in 2022. Unexpectedly, the industry is growing at a CAGR of 32.1%, and by 2028, it will be worth Rs. 1971 billion.
 

Can I teach myself digital marketing?

The wonderful thing about digital marketing is that you may improve your knowledge and skills on your own without any help. Make a personal digital marketing project to get some practice. 
 

Does Google offer free digital marketing courses?

The fundamentals of digital marketing with our online course, which has been approved by the Interactive Advertising Bureau Europe and The Open University. To help you put information into practice, there are 26 modules to look over, all of which were produced by Google trainers and are jam-packed with useful tasks and examples from the real world.

Is digital marketing a stressful job?

Although it can be stressful, a profession in digital marketing is not always more demanding than others. Like every work, there are difficulties and potential pressures, but there are also numerous perks and advantages.
 

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