The Impact of AI on Digital Marketing: Future Trends

Today, AI, or artificial intelligence, has become a great invention or technique in the world. From asking math problems to scientific equations, from asking a code for a game to asking a code for a website, we search a bulk of questions on it every day.

In the past, if people had a question, they generally asked it on a search engine like Google, Yahoo, etc., but finding relevant answers or exact answers from a search engine is a difficult task. AI ends this problem as it gives us an exact answer to our problem.Now we understand that AI is a powerful IT tool and it helps us in many ways in our daily lives, but how it helps in digital marketing and how it evolves the concept of digital marketing because marketing becomes digital-only with the help of AI. If AI is not developed so much, the marketing only remains traditional.Now learn more about artificial intelligence and digital marketing, how artificial intelligence helps in digital marketing, whether it can be used in excess or within limits, and check some analytics about it. To get the answers to all these questions, let's read the text downward.

Now, we understand artificial intelligence and its impact on digital marketing. Before that, let's check some important statistics about how AI impacts digital marketing, what its future trends are, and whether these impacts affect digital marketing positively or negatively.

• The funding of artificial intelligence in digital marketing is expected to reach $36 billion in 2024.
• Total ad spend using AI will reach $379 billion in 2024.
• AI dominates 61.4% of the market share in digital marketing.
• Today, 35% of businesses use AI.
• 91% of Fortune 1000 companies increased their investment in artificial intelligence.
• One out of two digital marketers sees benefits from using AI.

Now, we can say that it is proven to be beneficial for digital marketing if we see it according to its given facts and statistics, but before we reach any conclusion, let's go through some more details about digital marketing and artificial intelligence.

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Table of Contents

• Artificial Intelligence: Its Beginning and Discovery
• The Evolution of Digital Marketing
• Artificial intelligence and digital marketing
• Pros and cons of artificial intelligence

Artificial Intelligence: Its Beginning and Discovery 

Artificial intelligence helps us in our day-to-day lives. Whether it's born or invented, there is a dramatic and exciting story behind it. let's see.  Alan Turing, a scientist, began research in this field, which he called machine learning, which means we can learn things from machines. But the fathers of today's artificial intelligence are John McCarthy, Marvin Minsky, Nathaniel Rochester, and Claude Shannon. They invested a huge amount of money in this research but suffered losses and suffered a period of disappointment, and they named it AI Winter. Before them, it was research for academic discipline in 1956, and in 2012, with increased investment in it, a new technology called Deep Learning came into existence. In 2017, they received a link, and by 2020, it transformed into today's advanced artificial intelligence. Since then, it has become a significant invention that many individuals and companies depend on. We recognize the emergence and development of artificial intelligence, but what about digital marketing? Was it created by someone, or did it develop on its own? Let's explore.

The Evolution of Digital Marketing

Today, we can see how fast marketing evolves, as fast as this world changes itself. In the past time, we could watch walls painted with some advertising like the promotion of products, we could watch advertising in newspapers, read many advertisements in pamphlets, and also hear advertisements on the radio what are these techniques, these techniques are called traditional marketing, In past time these techniques were believed to be effective because in that time there were not so much technology, smartphone, etc. so people have time to pay some attention to these advertisements but now in this fast-pace world nobody have time and if they have the time they spend it on social media so nowadays digital marketing means promote our products digitally becomes popular because a large number of audience is present there. So that's all about how digital marketing came into existence and its importance. So we see that, unlike artificial intelligence, it is not found by someone but evolves through the ages and grows hand-in-hand with people. There is a proverb that "need is the mother of invention." It means that if people need something that is comfortable for them, they invent it and find it. So they invent artificial intelligence that makes their lives easier, and the invention of artificial intelligence itself evolves traditional marketing into digital marketing.

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Artificial intelligence and digital marketing

Now, we have learned about artificial intelligence, how it was invented, and digital marketing and its importance over traditional marketing, but now we have to know how artificial intelligence assists digital marketing and makes the marketing process easy. When we hear about artificial intelligence, only ChatGPT or Google Gemini come to mind, but artificial intelligence is a broader term than this; it also helps digital marketers and has proven to be a game changer for them. It helps digital marketers in many ways, like writing content, making backlinks, writing eye-catching subject lines for e-mail, on-page SEO, website creation, and many more, because other than ChatGPT and Google Gemini, there are more tools for these works, which are the following:

• WordPress: It is an amazing artificial intelligence tool used for creating and designing stunning websites.
• Rankmath is a wonderful artificial tool used to generate SEO-friendly meta titles and descriptions. It is useful to rank our webpage on search engine results pages.
• Backlinko is also the best website to create backlinks quickly in 10 minutes, and these are quality backlinks that are a great source for attracting traffic to our website.
• Semrush is a popular artificial intelligence-based website used for keyword research, checking domain authority and webpage authority, traffic analytics, checking SEO techniques, getting technical analytics, etc.
• Google Analytics is an amazing artificial intelligence tool developed by Google to enable us to check our website analytics and statistics.
• Mailchimp is an artificial intelligence-based tool used to draft beautiful, eye-catching emails and also assist us in writing beautiful subject lines.  Point to kow that a subject line is main component of an e-mail because a person reading a whole e-mail or not, it is depend on it's                                 subject line so tries to make a beautiful subject line.

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So, from now on, we can say that there is sufficient work on artificial intelligence and its use in digital marketing. It means we can say that artificial intelligence is the essence of digital marketing, and I recommend that all digital marketers use artificial intelligence properly.

Pros and cons of artificial intelligence

Everything has its benefits and limitations, just as artificial intelligence has some benefits and some limitations, so let's analyze it.

Pros of Artificial Intelligence: As in the whole blog, we know about many benefits of artificial intelligence in digital marketing, like making it easy to write content, making websites, writing attractive subject lines for e-mail marketing, making quality backlinks, etc.

Cons of Artificial Intelligence: We all know that if one thing has support, there are people who oppose it. If one person has some good habits, others have good habits, so there are two faces of the same thing; if it is good, it can also become bad. The same thing also applies to artificial intelligence, because if we don't apply it to digital marketing, it becomes harmful to us. Some limitations are that we should avoid copy-paste of content for our website from ChatGPT because it is not good from an SEO perspective. There are other limits to this so we should use it within limits.

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Now, we learned all about digital marketing, artificial intelligence, and the impact of artificial intelligence on digital marketing. We also learned about traditional marketing and how it evolved to become today's artificial intelligence. So now what can we conclude about all the data given? We can conclude that people take any new technology positively and always try to accept it because if people never accept artificial intelligence and ignore it, then we may remain separate from this technology. Overall, artificial intelligence has proven to be a dynamic force for digital marketing, and we also hope that it may remain alike in the future, but we know that this world always keeps evolving continuously, and we may see any new technology in the future, and our scientists are working on it. We should use AI within limits, and before we use it, we should also know about its benefits and limitations.

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