List of Digital Marketing Industry Statistics

Digital advertising growth is slowing, although not drastically, compared to the early post-pandemic years. Instead, it is slowing down to a more moderate pace. The growth rate for digital ad expenditure in the United States will reach 35% in 2021, the greatest rise since 2006. The next year, 2022, showed sustained growth with a 20% gain. Moving forward to 2023, digital marketing figures suggest that ad expenditure in the United States would climb by 13.9 percent, hitting $297.4 billion by the end of the year, up from $261.1 billion in 2022. In the past, the digital advertising business has demonstrated resilience and responded to market shifts. This is expected to continue as ecommerce grows and customers' behavior shifts. This trend appears to be continuing, as the expansion of ecommerce and evolving consumer behavior will result in a shift in ad spending toward affiliate marketing along with additional digital channels in 2023. Boost your Skills by learning: Digital Marketing
 
Table of Content:
List of Digital Marketing Industry Statistics:

List of Digital Marketing Industry Statistics:

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1) Statistics on Email Marketing:
It's tough to deny how powerful email marketing is – for every $1 spent, the average return is $44. Such astounding figures demonstrate why focusing your internet advertising efforts on email marketing is essential for running a successful online business.

•  (OptinMonster) welcome messages have an 82% open rate.
• (GetResponse) 91% of email users have unsubscribed from a corporate email to which they had previously opted-in. (HubSpot)
• Email marketing offers a 4400% ROI on average.
• Mobile devices account for 49% of all email opens. (IBM)
• Spam accounts for 54% of all emails. (Statista)
• The most opened emails were about hobbies, with a 27% open rate. (HubSpot)
• According to 74% of marketers, focused customisation boosts client engagement. (Econsultancy)
• Email marketing is used by 95% of organizations that use marketing automation. (Regalix)
• 49% of customers say they would like to get weekly promotional emails from their favorite businesses. Personalized emails provide 6x higher transaction rates, yet just 30% of brands utilize them (Statista).
• (Statista) Mobile users open emails the least compared to tablet and PC users.
•  (MarketingSherpa) Sending three abandoned cart emails leads in 69% more orders than just one, reducing order form abandonment. (Onminsend)
• 60% of customers join a brand's mailing list to receive promotional messages and bargains. (MarketingSherpa)
• Email drip campaigns are used by 50% of small and medium-sized organizations using marketing automation software.
• (Statista) When questioned about GDPR, 88% of customers who are prepared to disclose personal information want to know how it will be used. (DMA)
• More than half of us check email before doing anything else on the internet. (OptinMonster)

2) Affiliate promotion:

• Because marketers prioritized a pay-per-performance approach, the multibillion-dollar industry's rising trend surged during COVID-19 and remained robust post-pandemic. In fact, between 2018 and the end of 2021, the affiliate industry expanded by 47 percent. As a result, the worldwide affiliate marketing market is predicted to grow at a 9.89 percent CAGR, reaching $27.78 billion by 2027.
• Affiliate marketing has shown consistent growth in recent years, and this trend is projected to continue as digital marketing and e-commerce evolve.
• Since 2016, interest in affiliate marketing has continuously climbed, reaching a high in January 2023. (Source: Google Trends)
• The affiliate marketing sector is presently worth $17 billion globally. (Demandsage)
• Affiliate marketing programs account for 15-30% of all revenues for marketers. Authoritarian Hacker
• There are 96,660 affiliate networks globally in the affiliate marketing sector. (Datanyze)
• To establish arrangements with publishers, the great majority of marketers (83 percent) use affiliate networks.
• According to a recent survey, 80 percent of respondents believe affiliate relationships will be more essential in terms of income in 2023 than in prior years and are dedicating more cash to the channel. (PMA)
• Marketers use the affiliate industry to increase brand recognition (83%) and communicate with current consumers (79%). (Rakuten)

 

3) Statistics on General Digital Marketing:

• The global online marketing and advertising market is expected to be worth $786.2 billion by 2026. (GlobeNewswire)
• Before we get into more specific digital marketing methods, here are some digital marketers' ideas on what works best.
• 51% of consumers say they will unfollow a business on social media if it upsets them. (Amity)
• Video advertising has a direct and positive influence on sales, according to 81% of marketers. (Wyzowl)
• Over the research period, the worldwide digital marketing industry is expected to increase at a CAGR of 13.9%. (GlobeNewswire)
• In mid-2022, the conversion rate of online shoppers was at 2.3%, down from 2.8% at the end of 2021. (Statista)
• Advertisements positioned at the beginning of videos perform best, with a conversion rate of 12.7%. (HubSpot)
• In 2022, social media will be responsible for 33% of all digital advertising spending. (Hootsuite)
• The cost of social media advertising impressions has increased by more than 20% in the last year. (Hootsuite)

 
4) Statistics about Social Media Marketing:
Advertising and organic marketing on social networking sites are powerful digital marketing methods, but are they as successful as generating people through organic Google search results? Here are some social media marketing statistics to help you figure it out. They'll also assist you in converting more social media users into leads and consumers.

• Marketers said that Facebook provided the greatest ROI of any social media network they promoted on. (HubSpot)
• Social media stories are regarded as "very effective" by 57% of marketers, while 35% regard them as "somewhat effective." 2019 (Buffer)
• Seventy percent of consumers have bought a product after seeing it advertised on YouTube.
• Instagram is the second best-performing social media network for marketers.
• Seventy percent of consumers have bought a product after seeing it promoted on YouTube. (From the Google Ads and Commerce Blog)
• Carousel Ads on the web increased click-through rates by 15%, while app Carousel Ads increased installs-per-impression by 24%. (Business Twitter)
• As stated by marketers, Facebook is the most prominent social network network among internet users of all ages. (HubSpot)
• In 2021, 82% of B2B content marketing gurus will utilize Twitter for organic marketing. (From the Content Marketing Institute)
• Facebook, Instagram, and Twitter are the most popular social media marketing platforms. (Hubspot)

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5) In the Setting of E-Commerce, Digital Marketing:
Many of us would like to enhance traffic to our eCommerce sites. While all of the above marketing methods apply to eCommerce, let's dig further into eCommerce marketing to discover more about how to get your site recognized.

• Organic Google searches account for 43% of eCommerce traffic. (Image courtesy of Wolfgang Digital)
• By 2020, eCommerce will account for 17% of all retail sales. (Statista)
• Personalization of emails based on previous purchases is used by 60% of retail, e-commerce, and consumer goods and services organizations, up from 38% in 2019. (Litmus)
• As of 2021, Amazon accounts for 50% of all US eCommerce sales. (Statista)
• Free shipping is the most effective enticement for 53% of online shoppers to purchase something from an online merchant. (Statista)
• Each US customer is estimated to spend $1,800 on eCommerce each year. (Statista)
• On average, 2.3% of Ecommerce website views on mobile devices result in purchases, compared to 3.8% on desktop. (Statista)
• In the United States, 68.7% of people abandoned their shopping carts. (Recent Relevance)

 
Growth in digital advertising is decreasing, although not dramatically, compared to the early post-pandemic years. It is instead slowing to a more modest pace. The pace of increase in digital ad spending in the United States will reach 35% in 2021, the highest since 2006. The next year, 2022, had consistent growth of 20%. Moving forward to 2023, digital marketing data indicate that ad spending in the United States would increase by 13.9 percent, reaching $297.4 billion by the end of the year, up from $261.1 billion in 2022. In the past, the digital advertising industry has shown endurance and adapted to market fluctuations. This trend is projected to continue as ecommerce expands and customer behavior changes. 

Read More: How to Become an Ecommerce Marketer?