6 best digital marketing campaign tools

6 best digital marketing campaign tools

1. Google Analytics

Google Analytics is a free web analytics service that allows you to track the behaviour of website users. This tool provides detailed statistics and reports on how visitors found your website, what pages they visited, what products they purchased, and where they left your website. Key metrics you can track with google analytics include: bounce rate, pages per session time, pageviews by the page exchange rate, and product sales, google analytics. It allows you to track the results of your google ads and other marketing campaigns to see the revenue and traffic performance they're generating. Google Analytics is essential for businesses that want to monitor website performance. This tool gives you a detailed view of which parts of your website are most valuable and which are performing poorly. You can analyze these insights and metrics to make improvements that lead to better business outcomes.

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2. Canvas

Canva makes it easy to create design elements on a sleek platform. The canvas design repository lets you pick and edit designs without any special skills to create stunning, pixel-perfect designs. Additionally, canvas offers graphic animations, infographics, and videos. Canva offers a free plan, but it's worth the investment if you want to upgrade to a paid plan.

3. Moosend

Moosend is an all-in-one email marketing and marketing automation solution that helps you set up your digital marketing strategy. From lead generation to conversions, moosend provides a form builder to create conversion popups for your website visitors. You can create promotional email campaigns using the drag-and-drop email builder. Along with segmentation and personalization, you can streamline the customer journey and give your audience a better experience. Moosend's real-time reporting and analytics capabilities allow you to track campaign performance and improve your digital marketing strategy as needed.

4. Yoast SEO

This is one of the most talked about and used WordPress plugins that help a digital marketer optimize her website to perform better in search results. Yoast SEO helps you with things WordPress can't do, like submitting sitemaps, managing keywords, creating content, and using webmaster tools. This tool has various features that help you optimize your website. Includes content analytics, description management, meta keywords, rich snippets, social features, XML sitemaps, and duplicate content management. This plugin allows you to access the Yoast SEO meta box to add a meta description and meta title for your content. Also, you don't need to install any third-party plugins for XML sitemaps. Automatically create an XML sitemap of your website and submit it to search engines. The best part is that you can protect your RSS feeds from plagiarism and content scrapers. This prevents other websites from copying your content and posting it as their own.

5. Clearscope

Let's say you're interested in exploring keyword opportunities and optimizing your existing content. That's where clear scope comes in. Especially useful for content creation, this platform offers an in-depth editor that recommends keywords, headlines, and readability to help you create (or rewrite) well-ranked, well-rounded blog posts. Whether you're building a content strategy from scratch or updating an existing blog, the clear scope has you covered in every corner of search optimization.

6. Asana

Asana knew this when creating this amazing project management software. Asana gives project managers, product managers, and executives visibility and accountability from team members. Tasks can be divided into subtasks and assigned to team members. Additionally, milestones can be set and the entire organization can view project progress through task tagging. Asana moreover coordinates with CRM frameworks and a few other third-party apps through API integrative and it is free to use.
 

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